“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020 Sales is the lifeblood for many […]
Category: sales enablement
Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and delivers RoI faster
Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools? Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]
Digital Transformation – bolster sales and marketing in the Covid-19 world and in the future
There is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an eye an increasing number of interactions are occurring over a screen, rather than in person. Companies, who had embraced technology at the core of their business before the pandemic, have been […]
Tips for Creating the Best Interactive Sales Enablement Content
Everything seems to have “interactive” appended to it nowadays, is it another one of those buzzwords? There are plenty of stats out there that show how effective it is in communications (just have a look at these, check these stats out!). Stats aside we have worked with interactive content for years now and can see […]
6 Signs You Should Invest in Sales Enablement for Your Team
Wondering why so many people are talking about investing in sales enablement right now? With as much as 60% of companies now including some type of sales enablement into their workflow to allow their sales team to work more efficiently, you’re probably thinking that it’s definitely something worth looking into. But why is it needed in the […]
Which Types of Sales Enablement Content Should You Add to Your Toolkit?
Thinking about investing in some sales enablement content, but aren’t sure of what you need? Sales enablement relies largely on ensuring your sales team have everything they need when talking with customers; from the right training, all the way to delivering the right information at the right time to prospects who need to make an […]
Why Good Content Management is the Key to Sales Enablement
If you’re looking for the best way to introduce sales enablement into your company’s processes, good content management is one of the key pillars to effective sales enablement and could be the ideal place to start. A recent study by Aberdeen.com found sales reps spend, on average, five working days every month searching for the […]
What is Sales Enablement and How Can it Work For Your Business?
Perhaps you’re aware of sales enablement as a buzzword – or a vague term that’s generally thrown around. But what does it mean exactly? It’s quite a broad statement that can often leave people scratching their heads. Sometimes it’s referred to as part of sales training, other times it’s talked about in terms of tools […]