Omnichannel or Hybrid – find out how creating digital sales tools and event experiences in unison can increase RoI

“POP took one idea and shaped it into a multi-touch programme – executable in different ways, languages and over an extended timeframe. As a direct result, we doubled our lead capture at our booths” Mike Oliver, Senior Marketing Manager, Citrix. Events are coming back, but how can you maximise RoI in these changeable times and […]

A focus on our core values: Simplicity

“Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.” Tim Parsey, Architect and Designer Here at POP we’re strong advocates of simplicity. It’s one of our four core values – simplicity, […]

Why robust data and analytics is essential to the success of your sales enablement tool

Interactive digital sales enablement tools provide all the content your sales team need to instantly tailor their conversations and easily demonstrate the benefits of your solutions, your capabilities and the value your business delivers. In contrast to more traditional sales and marketing assets used in sales meetings – brochures, catalogues, linear presentations – interactive digital […]

Switch remote selling on instantly. Why flexible sales enablement is the key to future sales success

“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020 Sales is the lifeblood for many […]

Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and delivers RoI faster

Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools?   Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]