“POP took one idea and shaped it into a multi-touch programme – executable in different ways, languages and over an extended timeframe. As a direct result, we doubled our lead capture at our booths” Mike Oliver, Senior Marketing Manager, Citrix. Events are coming back, but how can you maximise RoI in these changeable times and […]
Category: sales enablement
A focus on our core values: Simplicity
“Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.” Tim Parsey, Architect and Designer Here at POP we’re strong advocates of simplicity. It’s one of our four core values – simplicity, […]
The 5 things you must consider when developing a digital sales tool and what can affect the cost.
“Businesses who enable their sales teams with data and tailored insights to tell the buyer’s story, experience up to 66% lift in revenue, and as much as 82% more repeat business” – Forrester When your sales team meet with customers, they have a narrow window of opportunity to impress. Digital sales enablement tools are interactive, […]
Why robust data and analytics is essential to the success of your sales enablement tool
Interactive digital sales enablement tools provide all the content your sales team need to instantly tailor their conversations and easily demonstrate the benefits of your solutions, your capabilities and the value your business delivers. In contrast to more traditional sales and marketing assets used in sales meetings – brochures, catalogues, linear presentations – interactive digital […]
Switch remote selling on instantly. Why flexible sales enablement is the key to future sales success
“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020 Sales is the lifeblood for many […]
Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and delivers RoI faster
Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools? Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]
Digital Transformation – bolster sales and marketing in the Covid-19 world and in the future
There is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an eye an increasing number of interactions are occurring over a screen, rather than in person. Companies, who had embraced technology at the core of their business before the pandemic, have been […]
Tips for Creating the Best Interactive Sales Enablement Content
Everything seems to have “interactive” appended to it nowadays, is it another one of those buzzwords? There are plenty of stats out there that show how effective it is in communications (just have a look at these, check these stats out!). Stats aside we have worked with interactive content for years now and can see […]
6 Signs You Should Invest in Sales Enablement for Your Team
Wondering why so many people are talking about investing in sales enablement right now? With as much as 60% of companies now including some type of sales enablement into their workflow to allow their sales team to work more efficiently, you’re probably thinking that it’s definitely something worth looking into. But why is it needed in the […]
Which Types of Sales Enablement Content Should You Add to Your Toolkit?
Thinking about investing in some sales enablement content, but aren’t sure of what you need? Sales enablement relies largely on ensuring your sales team have everything they need when talking with customers; from the right training, all the way to delivering the right information at the right time to prospects who need to make an […]