Coloplast. A sales tool that adds value and creates empathy

Digitally transforming the customer-facing sales experience during Covid

Coloplast is the world’s leading supplier of intimate healthcare products and operates globally, employing more than 12,000 people.

With the suspension of face-to-face meetings due to Covid, coupled with traditional paper-based marketing and sales materials, Coloplast’s sales teams faced significant challenges in meeting the needs of their customers.

Coloplast needed a partner to help them meet their ambitious digital transformation goals, clearly stand apart from their competitors and provide their sales teams and customers with an intuitive sales experience.

The sales tool POP developed is the most interactive, most digital, probably coolest sales material that the sales team have ever had. It’s a completely different way of working, but it’s intuitive, so the sales team can concentrate on the message that they want to convey to the customer without distraction.
Nick Elliot, Marketing Manager, Coloplast

Creating an experience with the end customer at the heart

Our first step was to work with the Coloplast team to ensure that the experience was designed with their customers and the sales teams front of mind.

Mapping out a simple and intuitive customer journey was key to building a successful tool and adapting existing content and messaging for an interactive and personalised customer experience.

POP challenged us and guided us on the best way forward. It took me a while to get away from an analogue printed page mindset. POP’s knowledge of the user interface was invaluable.
Clare Dawson, Marketing Manager, Coloplast

Helping to keep those conversations flowing

The final experience was designed to sit within the Showpad Sales Enablement platform and has “blown away” Coloplast’s sales team and allowed sales conversations to continue through these difficult times as well as providing the flexibility to be of equal use when face-to-face meetings are possible again.

It has made life so much easier, especially in the virtual world! The app allows me to access and browse all the sales materials I need in one place so that I can easily show, or send them to my customers and colleagues. The app is easy to navigate, looks really professional, and allows me to deliver sales material in an effective way.
Katie Bell, Senior Territory Manager, Coloplast
POP created a clear and engaging sales tool for me and my customers. It differentiates me from the competition, injects added value and creates empathy.
Carol Liburd, Senior Territory Manager, Coloplast