Digitally transforming the customer-facing sales experience during Covid
Coloplast is the world’s leading supplier of intimate healthcare products and operates globally, employing more than 12,000 people.
With the suspension of face-to-face meetings due to Covid, coupled with traditional paper-based marketing and sales materials, Coloplast’s sales teams faced significant challenges in meeting the needs of their customers.
Coloplast needed a partner to help them meet their ambitious digital transformation goals, clearly stand apart from their competitors and provide their sales teams and customers with an intuitive sales experience.
Creating an experience with the end customer at the heart
Our first step was to work with the Coloplast team to ensure that the experience was designed with their customers and the sales teams front of mind.
Mapping out a simple and intuitive customer journey was key to building a successful tool and adapting existing content and messaging for an interactive and personalised customer experience.
Helping to keep those conversations flowing
The final experience was designed to sit within the Showpad Sales Enablement platform and has “blown away” Coloplast’s sales team and allowed sales conversations to continue through these difficult times as well as providing the flexibility to be of equal use when face-to-face meetings are possible again.