BMW. Exploring innovation through touchscreens

Exploring the latest BMW models through touch

BMW are the headline sponsor for a number of events throughout the year, including the PGA European Golf Tour Championships, Goodwood Festival of Speed and Formula-E.

For each event, BMW creates a village where visitors can explore the latest cars and technology. We created a series of touchscreen experiences that visitors can play with throughout the village on large touchscreens.

They can explore the latest BMW models and new features. Every interaction is tracked, with the analytics sent back to BMW, so they can understand exactly which models and features are of most interest.

Interactive displays throughou the PGA European Golf Tour Championships village
The pavillion at the PGA European Golf Tour Championships
The village at the PGA European Golf Tour Championships