Laurus Homes, part of Trafford Housing Trust, are one of the largest profit-for-purpose housing developers in the North West. They currently have 12 separate developments with c.150-250 homes in each development.
To bring the homes to life and to help customers find their perfect home we developed an interactive experience for each development that lets customers explore the site and search for homes by features that are important to them.
They can compare properties in the interactive, see floorplans, internal features and even send themselves PDFs of the properties.
It’s easy for Laurus to manage the content at any of the developments through one, simple content management system as well as track analytics about which properties and content is most popular with customers.
They can also change the status of properties from available, to sold or reserved etc. so customers and staff will always know what is available or not.
The interactives have proved very successful not only with Laurus customers but also with the sales teams as it gives them the opportunity to explore properties more intimately with customers and build a rapport.