Bringing the dream home to life
Laurus Homes, part of Trafford Housing Trust and L&Q, is a housing developer with 10 sites under development.
Making it easy for the home buyer and sales teams
Laurus appointed POP to create an immersive and enticing touchscreen experience to help potential buyers choose their dream home.
Laurus wanted a sales and marketing tool that would help build the excitement that goes hand-in-hand with buying a new home, while at the same time being a practical tool to instantly give customers and sales teams the information they need.
Now, when homebuyers visit one of the marketing suites at a Laurus Homes development, they can explore all the different house types within that plot, drilling down into the home’s specifications.
Intelligent touchscreen filters let buyers hone their search for house types via the number of bedrooms, price, available dates, location and style; and they can also check out local amenities such as schools, restaurants, travel and leisure facilities.
From a single, enticing initial map screen, the Laurus sales teams and its customers can access any Laurus development. So, if buyers can’t find a suitable property at one site, they can explore others.
When a customer sees something they like they can send themselves brochures and specific property information directly from the touchscreen.
As well as saving time, every customer interaction, property viewed, or brochure downloaded is automatically tracked and entered into the main Laurus CRM so they know exactly what is popular – providing vital market intelligence for future builds.
And because all this information is on a web-based Content Management System connected to the Laurus CRM, information concerning any home in any development can be instantly updated across all the touchscreens simultaneously.
The experience we have built is great looking and fun to use, but it’s also a seriously powerful tool designed to keep Laurus Homes one step ahead of its rivals for many years.
Some of the transformative features we’ve built into the Laurus experience
Laurus can have an unlimited number of developments all connected and accessible from an initial map screen. So if buyers can’t find a suitable property at one development they can explore others.
A web-based Content Management System allows marketing and sales to instantly update any information in any development and all the touchscreens in all developments will be automatically updated.
The Content Management System is connected to the main Laurus Homes CRM. Any changes in the CRM, e.g, to the availability of a house or a new property being added, will automatically be pulled into the CMS and updated on all development touchscreens.
Intelligent filters on the touchscreens let buyers search for house types in multiple ways. From number of bedrooms, price, available dates, location etc. They can also search the local area for amenities such as schools, restaurants and travel etc.
Every customer interaction, property viewed or brochure downloaded is automatically tracked and entered into the CRM so Laurus know exactly what is popular.
Share any content
Buyers can send themselves brochures and specific property information directly from the touchscreen and this will be logged in the CRM.