GSK. Interactive stories help to convey important messages

Making life easier for patients and healthcare practitioners

GSK is a £34bn global business that researches, develops and manufactures innovative pharmaceuticals, medicines, vaccines and consumer healthcare products.

We support GSK with innovative, interactive digital experiences, to support both their customers and sales and marketing teams.

Rotavirus interactive web app

Helping to educate HCPs and the public about Rotavirus

For an awareness campaign to educate healthcare professionals (HCPs) and the public about the dangers of Rotavirus and the benefits of vaccination, we created an interactive experience to tell a ‘day in the life’ story from a family’s perspective.

The interactive is a web app that can work across any device and tells the story of one family’s experience with the virus. The web app features videos of other parents’ experiences and those of experts in the field, providing advice and reassurance to parents.

Vaccinate for life digital touchscreen hub

Vaccinate for life
Digital Hub

For the many tradeshows GSK attends we created an interactive touchscreen experience to educate visitors and HCPs on GSK’s global vaccination programme.

The digital experience features video interviews with global experts on vaccination for a range of common childhood diseases. The touchscreen experience offers a quick way for HCPs to explore this important topic and hear from other experts. They are also able to scan QR codes embedded in the videos to access more detailed content to browse later on their mobile devices.

Intuiface powered multi-touch experience

ViiV interactive quiz

ViiV Healthcare is the only company worldwide that is 100% focused on HIV R&D and support and partners with GSK.

To help build engagement with HCPs at events and conferences we created an interactive multi-touch quiz, combining both general knowledge and questions relating to HIV. With a scoreboard, timer and randomised questions and prizes for high scores throughout the day the interactives helped break up an intense day of meetings and talks.

Interactive touchscreen quiz using Intuiface