Features & Benefits

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We know what you need to win in today’s competitive landscape, that’s why we built the POPcomms platform to give you the tools and features to succeed.

Interactive video wall displaying a 3d image of an advanced engineering factory which is controlled from a touchscreen with a man standing in front

Unleash the WOW! in every customer conversation

When you only have a narrow window of time with a customer you have to WOW! them.

Our no-code experience builder puts that power at your fingertips to create visually stunning personalized experiences.

Speed product understanding

Help customers make sense of exactly how you help and add value. Configure products and solutions in the moment and use interactive visuals, such as 3D product models and configurators to make complex ideas simple and memorable.

black tablet displaying Coloplast digital touchscreen sales enablement tool SpeediCath Flex

Insights not guesswork

What’s marketing without ROI? Every customer interaction or datasheet downloaded is automatically tracked. You’ll no longer just rely on feedback from sales.

You’ll know exactly what resonates with your customers, what they’re downloading, the analytics gives you invaluable data to plan and serve them better.

Customer self-serve

“70% of B2B buyers would prefer self-serve.” (McKinsey 2021)

Create digital sales experiences exclusively for customers and channel partners to explore and self-serve; configuring products, and content for instant download, putting them in control.

It can be a rep-free sales tool, empowering customers to look further and dig deeper into your world, in their own time.

Data-driven insights

Our analytics track every customer interaction or document download, automatically updating your CRM and helping you with data-driven decision-making and personalized outreach strategies.

Personalization at scale

Instantly personalize buyer experiences based on individual customer interactions and needs to support more productivce customer conversations and more valuable relationships.

Black tablet displaying Syntegon interactive touchscreen digital presentation

Take total control of your content & messaging

The POP Experience Management System (EMS) gives you total control of all content, messaging and branding in every experience, enforcing consistency and a single source of truth company-wide.

Create multiple experiences for different use cases

One size does not fit all. Create unlimited experiences and sales presentations tailored for specific customers and use cases for highly targeted campaigns.

There’s a real team of sales, marketing, strategy, creative and technology professionals behind POP who have spent twenty years working with marketing and sales teams to help them standout, and have more consultative and valuable customer conversations.

Save money, time and stress

Streamline your sales process by automating repetitive tasks such as updating your CRM, searching for content, and creating presentations for every meeting. Freeing up sales teams to focus on high-value interactions.

Give buyers what they need fast

Customers want instant access to personalized information, so share it with them in realtime, during a meeting, to speed up the sales cycle and help customers make faster, more informed buying decisions.