We create interactive sales experiences for Syntegon (formerly Bosch Packaging), that they used by their global sales teams throughout the year at global exhibitions and customer meetings.
With five main divisions, 100’s of products and services, Syntegon needed a single experience that would simply and visually articulate the value and experience they deliver whilst providing the sales team with all the collateral that their customers require.
The interactives let the sales team present in a number of different ways with the customer central to the messaging whilst also being able to easily and quickly access the right videos, technical specs, presentations and brochures as well as value benefits to support their conversations.
As well as product filters, search functionality and a video portal, we also built an interactive factory floor, allowing the sales team and customers to explore the wide range of solutions and services that Syntegon offers across the entire life cycle of their relationship.
Syntegon is able to track every interaction with a customer and any material sent to them during the meeting is logged in Syntegon’s CRM. This not only allows them to track a customer’s needs but also fine-tune content depending on what is proving most popular with customers.