Syntegon. Creating a global sales experience

It’s all about making things easy for your customer

Syntegon is a world leader in processing and packaging technology for the pharmaceutical and food industries.

With a complex portfolio of machines and solutions and operating globally, Syntegon struggled to have a single, consistent voice across all of their sales conversations.

The challenge was to create a single, centrally managed sales tool that could be used by sales teams across the world. Giving the customer a personalised experience with instant access to any information they needed, no matter their industry or job role.

Syntegon. A video case study highlighting the challenges and how we addressed these for Syntegon with the interactive sales experience

It was a challenge for us to demo our technology to our customers and ensure that our salespeople were communicating the most relevant and up to date information. POPcomms quickly understood the complexities of our business and the demands of our customers and created an intuitive and well designed interactive sales tool that we can easily update centrally.
Anne-Rieke Schweigatz, Global Product Marketing Lead, Syntegon

Success is a customer-first approach

With a project of this complexity, we always start with our Customer-First Blueprint®. This is our collaborative discovery and scoping process that explores, identifies and prioritises your business objectives and those of your customers and sales team.

It helps to establish a unified vision amongst all the stakeholders involved and buy-in from the sales team. It also establishes a blueprint for the long-term development and strategic success of the sales tool.

Example of the Showpad interactive sales experience

A powerful and feature-rich experience

From the blueprint established in our initial workshops, we created a single, interactive experience that sits on the Showpad sales enablement platform.

Following our customer-first mantra, Syntegon’s experience has been specifically built around their customer’s perspective.

The experience features a visually striking, fluid and intuitive interface that lets a sales rep access any one of hundreds of machines and solutions, and all related content, that a customer might be interested in.

Confidence and peace of mind

Marketing now has full control over every aspect of the content and messaging going in front of customers. The experience acts as a single source of truth for all that use it. The global sales teams can now be confident they have the very latest information at their fingertips wrapped in a visually striking and intuitive sales experience.

Valuable data and analytics are constantly being fed back and reviewed ensuring that the experience will continue to meet expectations internally and externally to firmly position Syntegon as a world leader.

Some of the transformative features of the Syntegon sales tool

Flexible conversations

The sales tool is designed to let the sales rep have a more consultative conversation with a customer. The rep can approach a conversation from many different angles depending on the customer’s requirements.

Central control

With a central Content Management System, content can be fully controlled and updated instantly by marketing and product teams. As a result, content is always current and sales don’t need to worry about searching for the latest content before a meeting.

Back office systems integration

The experience is connected to Syntegon’s Customer Relationship Management (CRM) platform to track every customer interaction. Also connected to their Digital Asset Management (DAM) system, any changes to machine imagery or assets is automatically pulled through to the tool.

Advanced analytics

Every customer interaction or product selected and downloaded is automatically tracked so Syntegon knows exactly what is popular with customers.

Any device, anytime

The sales experience will work across any device, both online and offline, so the sales team don’t need to worry about having an internet connection with a customer.

Share any content

Any content can be instantly shared with customers. If they are interested in a product it can be emailed directly with all the necessary information and recorded in the Syntegon CRM.