Using an interactive sales experience to help customer conversations
Bacardi owns 62 spirit brands and is the world’s largest privately held spirits company.
The challenge for the sales reps is that they regularly meet with a diverse customer base from bars, pubs and clubs to restaurants and hotels, meeting with bartenders, managers and owners, all with different requirements and knowledge of Bacardi brands.
In the short time a rep has with a customer they often struggle to have more meaningful conversations around any challenges Bacardi can help them with as well as introduce new brands, activations and market research that they can profit from.
How we helped
We wanted to help Bacardi’s customers get more out of meetings by arming the reps with a customer-focused interactive sales tool that gives them instant access to relevant information.
We started the project with our Customer-First Blueprint workshop scoping out what success looks like for their customers, Bacardi sales reps and what a perfect sales experience might look like.
We then developed the interactive sales tool letting reps personalise the conversation and content no matter who they were talking to.
This meant reps could quickly access what mattered to the customer such as market research, best selling cocktails, up-selling best practice, brand information and activations within seconds saving precious time, meaning more time for the customer.
Sales reps now have exactly what they need, when they need it.