The buyer enablement platform for business development

Turn product complexity into buyer confidence.

Help prospects make sense of complex solutions and the opportunities open to them so they can engage sales with confidence.

For Industrial, Healthcare and Advanced Technology businesses.

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POPcomms turned a complex portfolio into a persuasive, buyer-centric experience, explaining a complex service in under 3 minutes.

Ignacio Blanco • Senior Global Marketing Manager, ABB

The challenges POPcomms solves

Overly complex messaging

Buyers struggle to understand the relevance of complex solutions

Lack of buyer insights

No visibility into which buyers are most active and what content resonates

Minimal personalization

Personalizing content to sectors, roles, regions and solutions is a struggle

Minimal differentiation

Hard to establish unique value and position early in conversations

Misaligned buying committees

Buying groups struggle to align without a clear, shared narrative

Managing content globally

Managing and scaling content across teams and regions is complex

It’s key for sales to have the right tool to personalize conversations to individual buyers, everything in one place, one single source of truth.

Anne-Rieke Schweigatz • VP Marketing, Syntegon

Three layers to
scale your business development

Buyer Experience Layer

How buyers learn and engage with you:

Create guided and self-guided interactive buying experiences that simplify complex decisions
Instantly personalize by buyer role, industry, solution and priority
Deal rooms give buyers a single trusted point of reference for information

The impact

Buyers realize value sooner and move faster with greater confidence.

Content & Narrative
Control Layer

How your story is managed and delivered
at scale:

Maintain a single source of truth for messaging, content, and brand
Instantly push updates across regions and teams
Centralized control ensures content compliance and governance

The impact

Every team tells the same story, with marketing confident content is compliant and up to date.

Engagement &
Intelligence Layer

How you learn which buyers are most active:

See which prospects are most active at both the account and individual level
Track how buyers engage with content in real-time
Use engagement insights to optimize messaging and pipeline strategy

The impact

Business development is driven by evidence, not guesswork.

Nobody has time for lifeless presentations. We need to deliver succinct and impactful messages that matter to customers. POPComms does this for us.

Ceren Balkanay • Marketing Director, Specialty Building Materials, Saint-Gobain

Creative,
Build & Support

More than a platform

With 20+ years of experience helping Industrial, Healthcare and Advanced Technology businesses bring complex solutions to life, we partner with you on strategy, narrative and creative to turn complexity into clarity and drive success.

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