A sales tool to
JSP is Europe’s leading independent manufacturer of ‘above the neck’ Personal Protective Equipment.
An estimated 40 million people a day use JSP products to protect themselves at home and work, using equipment made across three continents and exported to 100 countries.
That’s a lot of sales!
JSP needed an interactive sales tool for their global sales reps and customers to quickly access their complex portfolio of 300+ products and growing; each with their own specifications, H&S standards, technical documentation, accessories, 3D product models, videos and images.
It needed to be visually striking, intuitive to use, multi-lingual, work on any device (laptops, tablets, large touchscreens at events) and enable customer conversations to continue – even remotely – when it wasn’t possible to meet face-to-face.
So, we created it for them…
Hear from JSP’s Key Account Director, Simon Apsey, how they use their sales experience and the benefits
Make it easy for your customers
Working closely with the JSP team, our first task was to understand their vision for the tool; nailing the business case and their core requirements; guiding them in the art of the possible.
And from day one, governing everything we did, was the question: “How can we make it easy for JSP customers to find the product and information they need to make the right buying decision?”
Empowering the sales team and customers
Once the objectives was clearly defined, we forged ahead with designing and developing the tool. Using an Agile methodology, we work in a considered, iterative, and efficient way, that enables customers to try out the tool early with customers and refine quickly; ensuring they are getting exactly what they really need to boost sales.
The sales enablement tool we created for JSP combines state-of-the-art technology, striking design, and a powerful content management system which updates every global version of the tool instantly, crucial in such a highly regulated sector.
Fully integrated with JSP’s back-office systems to speed up the buyer journey, the experience puts the power into the hands of customers to easily self-serve (crucial for business continuity during lockdowns for example) and gives the sales teams access to any information a customer might need to make an informed decision.
Here are some of the transformative features we’ve built into the tool.
AI automation allows the tool to be translated in each JSP territory with local customisation and no loss in quality of technical information.
Single source of truth
A central, Content Management System (CMS) means JSP centrally control all content in every version of the tool, in any territory or language.
Supports any customer conversation whether face-to-face or remote, ensuring business continuity during lockdowns.
Customers can search products by safety standards, job role, industry, noise levels, use case and brand.
Any device, anytime
The tool works on any device, from large touchscreens for tradeshows to tablets and smartphones as well as online and offline.
JSP can make custom versions available to key customers, all controlled from the single CMS, so each customer and distributor can self-serve.
Share any content
Any content can be instantly shared with customers. If they are interested in a product, details can be emailed with all the necessary information and customisations, whilst a record is sent to JSP’s CRM.
The tool is connected to JSP back-office systems such as their CRM so valuable data is automatically synced with the sales tool.
Every customer interaction or product selected and downloaded is automatically tracked so JSP know exactly what customers ae looking at.
Routine, time-consuming tasks such as creating bespoke product PDF requests by customers are automatically generated by the platform saving hours of admin time.