JSP. Empowering the sales team and customers

A sales tool to supercharge JSP

JSP is a global manufacturer of technically advanced ‘above the neck’ Personal Protective Equipment (PPE).

To support their global sales team, distributors, resellers, and customers, JSP needed a uniquely designed and built interactive sales tool that would give them access to a complex portfolio of 300+ products with supporting specifications, technical documentation, accessories, 3D product models, safety standards, videos, images, and H&S specifications.

It needed to be visually striking, intuitive to use, multi-lingual and enable customer conversations to continue, even remotely, when it wasn’t possible to meet face-to-face, to maintain business continuity.

So, we created it for them…

Make it easy  for your customers

First, we worked with the JSP team on their vision for the tool, the business case, and requirements and guided them in the art of the possible.

Most importantly we focused on their customers’ experience and designed the tool with their needs in mind. Constantly asking “How can we make it easy for JSP customers to find the product and  information they need to make a buying decision.”

Empowering  the sales team and customers

Using our agile methodology we created the sales tool; combining state-of-the-art technology, striking design, and powerful content management to support and empower JSP’s customers and global sales teams.

The experience puts the power into the hands of customers to easily self-serve, crucial for business continuity during lockdowns and gives the sales teams access to any information a customer might need to make an informed decision.

Integration with JSP back-office systems saves considerable time in servicing customers and streamlines and accelerates the entire buyer journey.

A constantly evolving, feature-rich experience

But, as JSP’s customers and the market constantly evolves, so too does the sales tool. We work closely with JSP to constantly refine and add valuable features to support customers and keep JSP one step ahead of their competition.

JSP now has a state-of-the-art, powerful sales tool that is driving their business forward.

A fully responsive experience from mobile to large touchscreens


Here are some of the transformative features we’ve built into the tool.


AI automation allows the tool to be translated into every JSP territory with no loss in quality of technical translation.

Single source of truth

A central, Content Management System means JSP centrally control all content in every version of the tool, in any language.

Business continuity

Supports any customer conversation whether face-to-face or remote. Ensuring business continuity during lockdowns.

Intelligent search

Customers can search products by safety standards, job role, industry, noise levels, use case and brand.

Any device, anytime

The tool works on any device, from large touchscreens for tradeshows to smartphones as well as online and offline.

Multiple versions

JSP can make custom versions available to key customers, all controlled from the single CMS, so each customer and distributor can self-serve.

Share any content

Any content can be instantly shared with customers. If they are interested in a product, details can be emailed with all the necessary information, whilst a record is sent to JSP’s CRM.

Systems integrations

The tool is connected to JSP back-office systems such as their CRM so valuable data is automatically synced with the sales tool.

Advanced analytics

Every customer interaction or product selected and downloaded is automatically tracked so JSP know exactly what customers ae looking at.


Routine, time-consuming tasks such as creating bespoke product PDF requests by customers are automatically generated by the platform saving hours of admin time.