Help every buyer find and understand the right product or solution.

Explain complex products and solutions in minutes.

 

Update every experience instantly, at trade shows, in customer experience centers, in sales presentations and on your website.

 

Track engagement across every touchpoint.

POPcomms turned a complex portfolio into a persuasive, buyer-centric experience, explaining a complex service in under 3 minutes.
Ignacio Blanco • Senior Global Marketing Manager, ABB

Marketing teams choose popcomms to:

Bring complex products and solutions to life

Turn a complex portfolio into a clear, engaging, interactive experience. Non-technical buyers see the outcomes first; technical evaluators go as deep as they need.

Buyers see your value faster, and remember it.

Help every buyer find the right product or solution

However complex or broad your portfolio, buyers come in through their sector, role or challenge and see only what matters to them.

Build a version for each key account, sector or region.

Stay in control of content and messaging

A centralized content and experience editor keeps every experience consistent, on brand and compliant.

Make changes to any experience, wherever in the world it’s being used.

Let buyers explore in their own time

B2B buyers do most of their research before they talk to sales.

Give them interactive experiences to understand your products and solutions and see what makes you different, on your website, at an event or in their digital sales room.

Follow up in minutes with a digital sales room

Add documents and videos to a collection and email them straight from the experience, in a branded email that matches your theme.

The first send creates a digital sales room for that customer, and every later send lands in the same place: one space for both teams to review, discuss and share content, so your champion can retell your story internally. GDPR compliant.

See what buyers explore

See which buyers are researching and sharing your content, what resonates, and which reps and teams use it.

Build it once, use it everywhere

The experience you build for a trade show can be embedded on your website, used by sales on any device, even offline, and shared with buyers and distributors.

Create as many versions as you need.

Marketing success stories
with popcomms

grey touchscreen in foreground showing robots on a factory floor with text explanation on top, table and chairs in the background of booth for meetings

ABB. From Complexity to Buyer Clarity

Becton Dickinson. Transforming Buyer Confidence With Interactive, Solution-Led Experiences 

Black tablet displaying Syntegon interactive touchscreen digital presentation showing manufacturing lab

Syntegon. Bringing Clarity and Consistency to a Complex Portfolio

Why marketing teams choose popcomms

Discover how marketing teams use popcomms to help buyers make confident decisions at every stage of the buying journey.

Book a discovery call

POPcomms helps marketing teams:

  • Quickly visualise complex technologies
  • Stand out at trade shows
  • Create web interactives to support product launches
  • Control content and experiences across every channel
  • See what buyers actually explore and share with analytics

Book a discovery call