Help buyers understand complex systems, products and technologies

With POPcomms, marketing teams turn complex products into clear, interactive  experiences that help buyers explore and make sense of what you do, how you help and the value you create.

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Marketing teams choose POPcomms to:

Explain complex technology in minutes

Buyers can explore by sector, role or application, so they see what matters to them first.

Stand out at trade shows

Touchscreen experiences give your visitors a better conversation and lets them download content

Launch products with a web interactive

Embed experiences on your website so prospects can research on their own, before they talk to sales.

Build it once, use it everywhere

The experience you create for a show or launch works on your website, in sales meetings, in your experience centre and with distributors, in every language you need.

Update it yourself, stay in control

Change any content in a web-based editor, with no agency or developer needed. Version control means outdated or non-compliant technical information never reaches a customer.

See what buyers actually explore

Analytics show which products, sectors and stories people engage with and share, so you can prove what a show or launch delivered.

Help buyers see the value in complex solutions faster

Easily create interactive experiences that visualize and simplify even the most complex solutions -so buyers quickly see where you add value and uncover opportunities.

POPcomms turned a complex portfolio into a persuasive, buyer-centric experience, explaining a complex service in under 3 minutes.
Ignacio Blanco • Senior Global Marketing Manager, ABB

Create a single source of truth for sales content

POPcomms centralizes all sales content, ensuring control, consistency, and compliance across every buyer conversation.

Reps and buyers always have access to the latest marketing-approved content.

Personalize by industry, role, and application

Build hyper-personalization into every experience to support complex buying groups with different needs, priorities, and decision criteria.

Get insights into buyer engagement

See which buyers are actively exploring and sharing experiences and what information is resonating.

Only focus your efforts on the most active prospects, no more guesswork.

Support self-serve for prospects and resellers

Equip prospects and resellers with on-demand experiences that support self-discovery, while maintaining consistent messaging

Supporting your buyers to make
more confident decisions

grey touchscreen in foreground showing robots on a factory floor with text explanation on top, table and chairs in the background of booth for meetings

ABB. From Complexity to Buyer Clarity

Becton Dickinson. Transforming Buyer Confidence With Interactive, Solution-Led Experiences 

Black tablet displaying Syntegon interactive touchscreen digital presentation showing manufacturing lab

Syntegon. Bringing Clarity and Consistency to a Complex Portfolio

Why marketing teams choose popcomms

Discover how marketing teams use popcomms to help buyers make confident decisions at every stage of the buying journey.

Book a discovery call

POPcomms helps marketing teams:

  • Quickly visualise complex technologies
  • Stand out at trade shows
  • Create web interactives to support product launches
  • Control content and experiences across every channel
  • See what buyers actually explore and share with analytics

Book a discovery call