When you meet with prospective customers do they go away impressed ready to take the next step or are they underwhelmed because you’re the same as all your competitors? If it’s the latter then clearly something needs fixing. In today’s market you cannot afford to be just another supplier and leave prospective customers cold. In […]
Virtual worlds that have inspired and impressed us through lockdown
Just as our physical lives have been curtailed during this unusual time, technology has opened up opportunities for us to connect in ways that many people would never have considered doing before. Many businesses, events and exhibitions have found themselves offering virtual experiences as an immediate reaction to the lockdown. While virtual worlds are nothing […]
Digital Transformation – bolster sales and marketing in the Covid-19 world and in the future
There is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an eye an increasing number of interactions are occurring over a screen, rather than in person. Companies, who had embraced technology at the core of their business before the pandemic, have been […]
Virtual exhibitions and environments – increase value by applying a customer-first approach
Now that the shock of Covid-19 has dissipated slightly, businesses are moving from pothole repair to looking at how to build long term customer bridges. Whilst you are now able to communicate with clients through a myriad of video conferencing tools, you are still lacking that physicality of face-to-face meetings. It isn’t something that you […]
Progressive Web Apps – The Technology Leading the Way in Customer Engagement
If you’re not from a technical background, it’s unlikely that you’ve heard of Progressive Web Apps, but lying behind some of the best interactive experiences and websites is Progressive Web App technology. Think Pinterest, Twitter, Trivago, Spotify, Uber, Instagram, Forbes, Financial Times and these are just a handful of examples. Progressive Web Apps are fast becoming the next natural step in the development of web and app technology, in […]
Virtual Exhibitions and Events – a powerful tool to stay connected
The rapid outbreak of Covid-19 has turned business as usual on its head. With face-to-face meetings, events and exhibitions being cancelled or postponed, companies are being forced to find innovative ways to minimise the commercial impact and to keep business moving forward. There has been a fundamental shift in the strategic priority of companies embracing […]
Which Software can I use to Create an Interactive Touchscreen Experience?
Interactive touchscreen experiences are a fantastic way to connect with customers. They are intuitive to use, look great, by creating a sense of wow, and can help to project a brand as innovative and dynamic. Not only that, but they can really help to simplify complex ideas, products and services and demonstrate them visually. Which […]
Working from home? Sales enablement tools to help your teams continue to have profitable conversations
These are rapidly changing times. Following an unprecedented lockdown, one thing is certain, UK businesses will not be meeting their clients face-to-face any time soon. Homeworking and connecting virtually with colleagues and clients has suddenly become the new normal. So, what can we do? We’re all aware of the proliferation of video conferencing apps out […]
Tips for Creating the Best Interactive Sales Enablement Content
Everything seems to have “interactive” appended to it nowadays, is it another one of those buzzwords? There are plenty of stats out there that show how effective it is in communications (just have a look at these, check these stats out!). Stats aside we have worked with interactive content for years now and can see […]
The Best Ways to Deliver an Engaging Conversational Presentation for B2B
Establishing meaningful – and profitable – conversations in the boardroom can sometimes be a challenge. According to Gartner, buyers now only spend 17% of their time with potential suppliers when considering a purchase, compared to 45% being spent researching independently. This means that if multiple suppliers are tendering for a customer, you may only get […]