POP’s MD Damjan Haylor recently joined Aurélien Pedrocchi from sales enablement platform Showpad and Jeremie Rombaut Founder of Cultiv8 on a Webinar to discuss how digital sales tools can help construction businesses to meet their sales objectives and widen the competitive gap this year. We were fortunate to also be joined by Dan Cheung from […]
Switch remote selling on instantly. Why flexible sales enablement is the key to future sales success
“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020 Sales is the lifeblood for many […]
Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and delivers RoI faster
Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools? Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]
What makes a world class sales enablement tool?
When you meet with prospective customers do they go away impressed ready to take the next step or are they underwhelmed because you’re the same as all your competitors? If it’s the latter then clearly something needs fixing. In today’s market you cannot afford to be just another supplier and leave prospective customers cold. In […]
Virtual worlds that have inspired and impressed us through lockdown
Just as our physical lives have been curtailed during this unusual time, technology has opened up opportunities for us to connect in ways that many people would never have considered doing before. Many businesses, events and exhibitions have found themselves offering virtual experiences as an immediate reaction to the lockdown. While virtual worlds are nothing […]
Digital Transformation – bolster sales and marketing in the Covid-19 world and in the future
There is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an eye an increasing number of interactions are occurring over a screen, rather than in person. Companies, who had embraced technology at the core of their business before the pandemic, have been […]
Virtual exhibitions and environments – increase value by applying a customer-first approach
Now that the shock of Covid-19 has dissipated slightly, businesses are moving from pothole repair to looking at how to build long term customer bridges. Whilst you are now able to communicate with clients through a myriad of video conferencing tools, you are still lacking that physicality of face-to-face meetings. It isn’t something that you […]
Progressive Web Apps – The Technology Leading the Way in Customer Engagement
If you’re not from a technical background, it’s unlikely that you’ve heard of Progressive Web Apps, but lying behind some of the best interactive experiences and websites is Progressive Web App technology. Think Pinterest, Twitter, Trivago, Spotify, Uber, Instagram, Forbes, Financial Times and these are just a handful of examples. Progressive Web Apps are fast becoming the next natural step in the development of web and app technology, in […]
Virtual Exhibitions and Events – a powerful tool to stay connected
The rapid outbreak of Covid-19 has turned business as usual on its head. With face-to-face meetings, events and exhibitions being cancelled or postponed, companies are being forced to find innovative ways to minimise the commercial impact and to keep business moving forward. There has been a fundamental shift in the strategic priority of companies embracing […]
Which Software can I use to Create an Interactive Touchscreen Experience?
Interactive touchscreen experiences are a fantastic way to connect with customers. They are intuitive to use, look great, by creating a sense of wow, and can help to project a brand as innovative and dynamic. Not only that, but they can really help to simplify complex ideas, products and services and demonstrate them visually. Which […]