Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]
How Engineering Businesses Can Significantly Improve The Buyer Experience With Touchscreens
Feeling curious about how you can benefit from using interactive experiences with customers to improve engagement, understanding and bring your products and services to life? There is a lot of complex information in the world of advanced engineering making it difficult for customers to find what they need or truly understand the value of your […]
Interactive Touchscreen Options for Advanced Manufacturing: An Overview
In advanced manufacturing and thinking about investing in an interactive touchscreen experience to help showcase more complex solutions or products? We’re often approached by firms from a wide range of industries who see the appeal of being able to engage with their customers and display their solutions in a visual, immersive way. Perhaps they’ve recently […]
A Guide to Micro-Interactions and Why They’re Important for Interactive Touchscreen Experiences
Micro-interactions and micro-effects are those tiny, subtle details that really enhance a touchscreen experience, making them fun and enjoyable by surprising and grabbing your attention at every turn. They may sound frivolous but they serve a very important function when it comes to keeping people engaged and using your experience as well as what they remember […]
The Experience Economy is Here – Are You Ready?
The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]
As an Advanced Manufacturer Creating an Interactive Touchscreen Experience, What Questions Should You Consider?
Are you considering investing in an interactive touchscreen experience for your advanced manufacturing business, or any type of business for that matter? If you’re looking to showcase complex products and solutions in a visual, immersive way at a tradeshow or in a customer-facing area of your business then a touchscreen is a great way to […]
How Long Does an Interactive Touchscreen for Advanced Manufacturing Take to Develop?
Are you in need of an interactive touchscreen experience for your advanced manufacturing business? If you’re wondering how long it might take to develop, and what might affect development time? This is a question we get asked a lot – especially by clients approaching us who need a touchscreen for a specific event or deadline […]
What is Conversational Presenting and Why is it So Effective for B2B?
Interactive presentations, conversational presenting, guided selling – they all basically mean the same thing but what does it actually involve and why is it so effective? Linear presentations may be the norm, and what you’re used to. You may even be resigned to going over your static, content-heavy slides from start-to-finish, skipping over unnecessary slides, without […]
How to Showcase Innovative Engineering Through Interactive Touchscreens
Are you looking for a way to generate interest and showcase your innovative engineering solutions in a way that clearly articulates the value you deliver and visualises what you do? Often when you have complex solutions to explain to people, you’ll find that going through reams of brochures, drawings or blueprints isn’t always the best […]
Interactive Touchscreens for Engineering Firms: How to Get Started
Are you curious about the process involved in developing an interactive touchscreen for your business? If you’re looking for a better way to create that WOW factor and visually tell your story whilst providing an immersive and persuasive experience for your customers then an interactive touchscreen can be a great way to engage and impress. […]