These are rapidly changing times. Following an unprecedented lockdown, one thing is certain, UK businesses will not be meeting their clients face-to-face any time soon. Homeworking and connecting virtually with colleagues and clients has suddenly become the new normal. So, what can we do? We’re all aware of the proliferation of video conferencing apps out […]
Tips for Creating the Best Interactive Sales Enablement Content
Everything seems to have “interactive” appended to it nowadays, is it another one of those buzzwords? There are plenty of stats out there that show how effective it is in communications (just have a look at these, check these stats out!). Stats aside we have worked with interactive content for years now and can see […]
The Best Ways to Deliver an Engaging Conversational Presentation for B2B
Establishing meaningful – and profitable – conversations in the boardroom can sometimes be a challenge. According to Gartner, buyers now only spend 17% of their time with potential suppliers when considering a purchase, compared to 45% being spent researching independently. This means that if multiple suppliers are tendering for a customer, you may only get […]
6 Signs You Should Invest in Sales Enablement for Your Team
Wondering why so many people are talking about investing in sales enablement right now? With as much as 60% of companies now including some type of sales enablement into their workflow to allow their sales team to work more efficiently, you’re probably thinking that it’s definitely something worth looking into. But why is it needed in the […]
Which Types of Sales Enablement Content Should You Add to Your Toolkit?
Thinking about investing in some sales enablement content, but aren’t sure of what you need? Sales enablement relies largely on ensuring your sales team have everything they need when talking with customers; from the right training, all the way to delivering the right information at the right time to prospects who need to make an […]
Interactive Customer Experiences for B2B: How to do it Brilliantly
If you’re starting to venture into the world of interactive customer experiences, read on as we’ll give you a little insight into what’s important. Interactive touchscreen experiences are a great way to create an impact – to catch attention, draw people in and immerse them in an experience that’s completely personal to them but also […]
7 of the Most Compelling Interactive Content Statistics and What They Mean for You
Could interactive content be the way forward for your brand? The good news is that interactive content is no longer an option reserved only for Hollywood, game developers or companies with big budgets. The bad news is that it is no longer a nice thing to have, but instead fast becoming a business necessity. We […]
Why Good Content Management is the Key to Sales Enablement
If you’re looking for the best way to introduce sales enablement into your company’s processes, good content management is one of the key pillars to effective sales enablement and could be the ideal place to start. A recent study by Aberdeen.com found sales reps spend, on average, five working days every month searching for the […]
Advanced Manufacturing: How to Develop Interactive Experiences to Wow Your Customers
Are you looking for an innovative and immersive way to bring your products and services to life for your customers – maybe at a trade event or face-to-face meeting? Perhaps you already think an interactive touchscreen experience is a good idea, but you’re not sure how to go about it or what’s needed to develop one. […]
Advanced Manufacturing: How to improve the buyer’s experience with interactive tools
Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]