Thinking about investing in some sales enablement content, but aren’t sure of what you need? Sales enablement relies largely on ensuring your sales team have everything they need when talking with customers; from the right training, all the way to delivering the right information at the right time to prospects who need to make an […]
Interactive Customer Experiences for B2B: How to do it Brilliantly
If you’re starting to venture into the world of interactive customer experiences, read on as we’ll give you a little insight into what’s important. Interactive touchscreen experiences are a great way to create an impact – to catch attention, draw people in and immerse them in an experience that’s completely personal to them but also […]
7 of the Most Compelling Interactive Content Statistics and What They Mean for You
Could interactive content be the way forward for your brand? The good news is that interactive content is no longer an option reserved only for Hollywood, game developers or companies with big budgets. The bad news is that it is no longer a nice thing to have, but instead fast becoming a business necessity. We […]
Why Good Content Management is the Key to Sales Enablement
If you’re looking for the best way to introduce sales enablement into your company’s processes, good content management is one of the key pillars to effective sales enablement and could be the ideal place to start. A recent study by Aberdeen.com found sales reps spend, on average, five working days every month searching for the […]
Advanced Manufacturing: How to Develop Interactive Experiences to Wow Your Customers
Are you looking for an innovative and immersive way to bring your products and services to life for your customers – maybe at a trade event or face-to-face meeting? Perhaps you already think an interactive touchscreen experience is a good idea, but you’re not sure how to go about it or what’s needed to develop one. […]
Advanced Manufacturing: How to improve the buyer’s experience with interactive tools
Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]
How Engineering Businesses Can Significantly Improve The Buyer Experience With Touchscreens
Feeling curious about how you can benefit from using interactive experiences with customers to improve engagement, understanding and bring your products and services to life? There is a lot of complex information in the world of advanced engineering making it difficult for customers to find what they need or truly understand the value of your […]
Interactive Touchscreen Options for Advanced Manufacturing: An Overview
In advanced manufacturing and thinking about investing in an interactive touchscreen experience to help showcase more complex solutions or products? We’re often approached by firms from a wide range of industries who see the appeal of being able to engage with their customers and display their solutions in a visual, immersive way. Perhaps they’ve recently […]
A Guide to Micro-Interactions and Why They’re Important for Interactive Touchscreen Experiences
Micro-interactions and micro-effects are those tiny, subtle details that really enhance a touchscreen experience, making them fun and enjoyable by surprising and grabbing your attention at every turn. They may sound frivolous but they serve a very important function when it comes to keeping people engaged and using your experience as well as what they remember […]
The Experience Economy is Here – Are You Ready?
The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]