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3 Examples of Revenue Enablement Tools & Tech

Discover the power of top revenue enablement tools and see how they transform businesses with three innovative examples!

Revenue enablement has a long list of benefits, from better visibility to boosted sales performance. To understand how revenue enablement tools work, you need to see them in action. In this article, we’ll explore standout examples of revenue enablement tools and their transformative effects on different organizations.

If you’re new to this topic, make sure you read this guide first: What is Revenue Enablement?

What tools are used for revenue enablement?

By definition, revenue enablement connects all enablement efforts across an organization – whether it’s sales, marketing or any other customer-facing role. To do so, it requires shared analytics, processes and key performance indicators. Sharing revenue enablement tools is key to this process.

Customer relationship management

One  example is customer relationship management (CRM) systems, which help you manage interactions with customers and prospects. All teams can use this to access the latest customer data, all in one place. This ensures consistency and personalization for customers and leads.

Analytics tools

Revenue enablement can also be improved with analytics tools. Software that analyses interactions and touchpoints can help organizations optimize every step of the customer journey. That could be how long each touchpoint takes for customers, the total time for turning prospects into customers, or different routes taken by customers to get to a conversion.

Sales enablement platforms

While we’ve previously highlighted the differences between sales enablement and revenue enablement, the broad objectives are the same – maximizing revenue. As such, platforms designed for sales enablement can also be utilized for revenue enablement strategies.

Sales enablement platforms can be used to provide a single source of truth for all content and deliver a consistent buyer experience. For sales enablement, this will only be used by the sales team. For revenue enablement, it can be extended to product teams, marketers, customer success, IT and more.

The importance of integration

We’ve already touched upon the importance of shared knowledge when it comes to revenue enablement. Tools are designed to connect different teams across an organization.

With that in mind, it’s vital that the different tools you use also connect to one another. For example, analytics tools should work alongside your CRM software and sales enablement platform.

Revenue enablement examples

Take a look at these three enlightening examples and find out exactly why leading brands should implement revenue enablement:

1. Wienerberger

Wienerberger UK is a global leader in building infrastructure solutions. They needed a digital experience that showcased their extensive product portfolio for a diverse customer base. While this was primarily a sales tool, POP’s Customer-First Blueprint approach identified the requirements of the business more broadly, giving us a full picture of what was needed.

Wienerberger can now access content from one single source of truth, delivering consistent, up-to-date messaging. Built-in analytics also allow Wienerberger to track the customer journey and continuously evaluate ROI. As a result, synergy between sales, marketing and other teams has been improved.

“The sales and marketing teams are definitely now more aligned. We are able to see what sales assets are being most engaged with to base updates on, in collaboration with our sales teams. We can have insightful conversations, based on facts and data… We also have more data to base future decisions for sales material development on.”

Dan Cheung, Lead Channel Marketing Manager, Wienerberger

2. GSMA

Representing over 1,200 mobile operators, companies and policymakers across the globe, the GSM Association needs to provide instant access to business intelligence at conferences. POP created a digital hub that now brings together all their PDFs, videos and interactive data, including:

  • Instant access to all documents for customers in multiple languages.
  • The ability for customers to tag documents and email them to themselves.
  • Connection to a cloud-based CMS, so GSMA teams can update content in one place with all interactive experiences updated automatically.
  • Analytics to track what customers read, watch and download to share future content creation for the GSMA.

The interactive touchscreen experience connects different GSMA teams, wherever they’re based, to ensure that the entire organization has access to the data and documents they need for product development, marketing, customer success and more.

3. Coloplast

Coloplast came to POP with an ambitious digital transformation program in mind. A global supplier of intimate healthcare products, they needed to connect their sales, marketing and customers with a single interactive tool.

Our collaborative discovery and scoping process allowed us to identify and prioritize Coloplast’s business objectives alongside those of their sales and marketing teams, and most importantly their customers. From here, we then adapted their existing content and messaging to work seamlessly within their new revenue enablement tool.

As well as arming their sales teams with everything they needed in one place, the enablement tool allows for more valuable conversations with customers at every stage of their journey – both face-to-face and remote.

Find out how to maximize sales and success with the Revenue Enablement way >

Explore revenue enablement tools with POP

POP’s unique Customer-First Blueprint process ensures that revenue enablement tools are tailored to the specific requirements of your business. If the examples above spark your interest and you would like to find out more, our team is ready and waiting to discuss your needs.

Call +44 (0)117 329 1712, email hello@popcomms.com or arrange a demo.

Holly Worthington
Co-Founder and Customer Success Lead
 
If you’ve got an idea and want to chat it through then just get in touch. Or give us a call 🤙 on 0117 329 1712.
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