Interactive product and solution explorers
for industrial businesses

Show complex machines, systems and production lines in a way every buyer understands, and help them find the right product across large portfolios.

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Industrial businesses choose popcomms to:

Bring complex machines and systems to life

Turn complex products, systems and production lines into clear, interactive experiences.

Non-technical buyers see the outcomes first; engineers go as deep as they need.

POPcomms turned a complex portfolio into a persuasive buyer-centric experience, explaining a complex service in under 3 minutes.

Ignacio Blanco • Senior Global Marketing Manager, ABB

Help buyers find the right product or solution

From a single production line to a portfolio of thousands of products, buyers come in through their application, role or challenge and find what fits.

Build a version for each key account, sector or region.

Keep technical information accurate and compliant

One source of truth for technical and product information.

Change it once and it updates everywhere, for your teams, distributors and partners worldwide.

It was important to have the right tool to tailor the conversation for individual customers, everything in one tool, one single source of truth..

Anne-Rieke Schweigatz • VP Marketing, Syntegon

Let buyers explore in their own time

Engineers, procurement and operations can explore your products and solutions.

On your website, at a trade show or in your customer experience center, before they talk to sales.

Support every stakeholder in the decision

Email content straight from the experience, and the first send creates a digital sales room for that customer.

Every later send lands in the same place, so engineers, procurement and operations can review it together, invite colleagues, and your champion can retell your story internally.

From a first meeting with a customer to getting information out to them would take a week, now it’s minutes with POPcomms.

Daniel Cheung • Lead Channel Marketing Manager, Wienerberger

Build it once, use it everywhere

Run the same experience on trade show and customer experience center touchscreens, embed it on your website

Give it to sales teams and distributors to use on any device, online and offline.

See what buyers explore

See which buyers are exploring and sharing your content, and what resonates, so you can focus on the most active prospects.

Industrial success stories with POPcomms

grey touchscreen in foreground showing robots on a factory floor with text explanation on top, table and chairs in the background of booth for meetings

ABB. From Complexity to Buyer Clarity

Touchscreen tablet displaying JSP DigiHUB digital sales enablement tool

JSP. Enabling Confident Buying Across a Complex Global Product Portfolio

white iPad on white background showing an interactive 3d city for a sales enablement interactive presentation for Wienerberger in the construction industry

Wienerberger. Specification Information in Minutes, Not a Week

Industrial FAQ

Which industrial companies use popcomms?

ABB, GEA, Syntegon, Canpack, Wienerberger, Saint-Gobain, JSP, Hammond Power Solutions, Aker Solutions, Sikla and BMW. ABB used popcomms to explain a complex service in under 3 minutes. Wienerberger cut the time to get information to a customer after a first meeting from a week to minutes. ABB and Canpack run popcomms experiences in their customer centers. Hammond Power Solutions uses Lift & Learn at Automation Fair, and Aker Solutions ran its touchscreen experience at ONS, then planned it for its website and reception screens.

Can we use our CAD files?

Yes. Import 3D models from CAD or BIM files and position hotspots that open detail about each part. Use them in 3D product explorers and factory tours on your website, and on touchscreens and in sales presentations.

How do buyers find the right product in a large portfolio?

They come in through their application, sector, role or challenge and see only what’s relevant. Filter product data across thousands of SKUs, and PIM integrations keep product data current automatically. Website interactives include solution finders and product configurators.

How do we explain a machine we can’t bring to the show?

Show it in layers. Non-technical visitors see the outcomes first, and engineers drill into the detail, using 3D models, 360° video, animated SVGs and video. With Lift & Learn, visitors pick up a product sample or miniature, and its story appears on screen.

Does it work on factory floors and at shows without Wi-Fi?

Yes. Touchscreens, kiosks, video walls, tablets and sales presentations run offline, and every feature still works, including analytics and visitors emailing content to themselves. Activity syncs when the device reconnects. Website embeds need an internet connection.

How do we keep distributors on the latest technical information?

Share the same experiences with them. Product teams control technical information, marketing controls the message and sales tailors the story. Change content once and it updates everywhere, for your teams, distributors and partners worldwide, with automatic translation into other languages.

Can engineers, procurement and operations all use it?

Yes. Each comes in through their own role or question, and goes as deep as they need. When content is sent, the customer’s digital sales room lets engineers, procurement and operations review it together and invite colleagues, so your champion can retell your story internally.

Can we use our trade show experience after the event?

Yes. Build it once, use it everywhere: on Customer Experience Center touchscreens, embedded on your website, and with sales teams and distributors on any device. There is no limit on experiences, so create a version for each event, region or language.