Interactive product and solution explorers for advanced technology companies

In advanced technology, the companies that win aren’t the most innovative.

They’re the ones that help buyers understand the potential fastest.

Advanced technology companies choose popcomms to:

Help buyers see the value in complex solutions faster

Use interactive experiences to bring even the most complex technology to life, so buyers understand the potential faster and remember it.

When presenting to customers you have to find the heart of the message and deliver it in a visually impressive and memorable way. POPcomms helps us do that, every time.

Andrew Davidson • Head of Marketing, Hosting, Network & Security, Fujitsu

Give every buyer their own way in

Engineers, IT and executives each start with the question that matters to them and go as deep as they need.

Build a version for each key account, sector or region.

Create a single source of truth

Centralize your content so it’s always accurate and compliant, in every sales meeting, at every event and on every screen.

Change it once and it updates everywhere, with automatic translation for global teams.

Support buyer self-discovery

Give buyers on-demand access to content and interactive experiences so they can explore complex technologies at their own pace.

On your website, at an event or in their digital sales room.

Follow up in minutes with a digital sales room

Email content straight from the experience in a branded email. The first send creates a digital sales room for that customer.

Every later send lands in the same place, so technical and commercial buyers review it together and your champion can retell your story internally.

Build it once, use it everywhere

Create it for your next launch or event, then embed it on your website, run it on touchscreens, and give it to sales teams and distributors

Run on any device, online and offline.

See what buyers explore

Analytics and CRM integrations show what reps share and what buyers engage with, so you can focus on the most active prospects.

Advanced technology success stories with popcomms

person interacting with Citrix interactive touchscreen software displayed on black iPad

Citrix. Enabling Clarity and Confidence in Mobile Security Decisions

White iPad displaying Fujitsu digital touchscreen sales enablement tool

Fujitsu. Creating Clarity and Confidence in Cyber Security Buying

White iPad displaying Isotrak digital illustrated map on touchscreen presentation

Isotrak. Enabling Clear Differentiation in a Crowded Technology Market

Advanced Technology FAQ

Which advanced technology companies use popcomms?

Fujitsu, Lenovo, Citrix, GSMA, Filtronic and Isotrak. Fujitsu uses popcomms interactive sales presentations to make cyber security buying decisions clear for its customers, and Citrix used it to explain mobile security decisions.

How do we show a product we can’t demo on the stand?

Lead with what it achieves for the buyer, then layer the technical detail underneath for evaluators to explore at their own pace. Use any creative asset to show how it works: 3D models, 360° video, animated SVGs, GIFs, video and documents. That works for software, platforms and products that need live data to demonstrate.

Does it work for services, software and systems, not just hardware?

Yes. That’s why “solution” is in the name: interactive product and solution explorers explain services, systems and data-driven offers as well as physical products.

Can engineers, IT and executives each get what they need?

Yes. Each starts with the question that matters to them and goes as deep as they need. Executives see outcomes first; engineers and IT drill into architecture and specifications.

Can we build it for a product launch and keep using it?

Yes. Build it for the launch, use it everywhere after: embedded on your website, on event and Customer Experience Center touchscreens, and with sales teams and distributors on any device, online or offline. Change content once and it updates everywhere as the product evolves.

Can we create versions for different regions and key accounts?

Yes. Build a version for each key account, sector or region. Content and experiences can be automatically translated into other languages, and there is no limit on experiences.

Does it connect to our systems?

Yes. DAM, PIM, CMS and CRM integrations sync content and data automatically. Analytics show what reps share and what buyers engage with, and website interactives embed on any page with an iFrame.