Interactive web experiences

Easily create, update and embed interactive experiences into your web pages.

Customers can explore machines, processes, 3D models and configure tailored solutions to understand what you do, how you help and how you fit into their world.

Industrial robotics demo

Why busy marketing teams choose POPcomms

Give customers what they need

Interactive experiences help customers make sense of complex products and solutions:

A factory tour, to understand your manufacturing capabilities
A 3D product explorer, to understand the details and complexities of a machine or medical device
A solution finder, where customers can navigate based on their sector, role, challenges or objectives
A product configurator, so customers can explore options and capabilities before talking to sales
Calculators, for customers to understand the impact of your solutions on their business.

Simple experience build

Everything a busy team needs to:

Import 3D models based on your CAD or BIM models
Drag and position hotspots
Attach actions for customers to drill into detail
Multi-lingual support
Connect to your DAM/PIM or CMS to sync content
Easily filter complex product data and manage 1000’s of SKUs
Simply embed using iFrames.

Easy updates and maintenance

Update any content in seconds and publish instantly:

No coding or design skills needed
Web based editor for centralized control and management
Comprehensive help site and direct access to support – you’re never on your own
DAM/PIM and CMS integrations mean internal updates can automatically be synced to your web experiences.

See what’s landing with customers

POPcomms tracks every interaction:

Which content visitors engage with
How long they spend exploring each area
What they share with colleagues

So you can continually optimize your experiences to meet customer demands.

If you need a platform that lets you quickly create and customize interactive experiences while having an experienced team to support, then POPcomms is for you.

Ignacio Blanco • Senior Global Marketing Manager, ABB Robotics