Turn your website into a
buyer experience engine

Buying decisions involve multiple stakeholders, months of research, and a lot of complexity. Most buyers form an opinion based on what they find online.

Did your website give them the clarity they needed?
or sent them somewhere else to find it.

POPcomms lets you embed interactive buyer experiences directly into your web pages, so every visitor gets a guided, intuitive way to understand what you do, how you help and fit into their world.

Industrial robotics demo

Buyer Experiences

Give every visitor an interactive guide to your solutions:

Visitors can explore your portfolio at their own pace, guided by the things that matter most to them.

Navigate by role, sector or challenge, buyers filter to the content that’s relevant to them
Explore products and systems visually, interactive 3D models, animated workflows and technical visualisations make complex products tangible
Share content with colleagues, buyers can save and email content directly, pulling in the rest of the buying committee.

Content & Narrative Control

How you manage and deliver your story
at scale:

Build and launch experiences without coding or design skills
Manage global content from a central source of truth
Maintain brand and compliance governance across regions and teams
Create experiences from product demonstrators to full factory explorers.

Intelligence & Engagement

Know which buyers are ready before they raise
their hand:

Every interaction generates intent data.
POPcomms tracks which content visitors engage with, how long they spend exploring each area, and what they share with others
Integrate with your CRM so leads flow directly into your pipeline
Your team gets the signals they need to prioritise outreach and personalise follow-up.

If you need a platform that lets you quickly create and customize interactive experiences while having an experienced team to support, then POPcomms is for you.

Ignacio Blanco • Senior Global Marketing Manager, ABB Robotics