Visualising complex technologies through touchscreen presentations on the move and beyond
GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Their portfolio includes machinery and plants, as well as advanced process technology and components. Used across diverse industries, GEA enhances the sustainability and efficiency of production processes globally.
GEA’s Heating & Refrigeration Technologies sought a cutting-edge digital solution to showcase their products and services in a mobile showroom. Leveraging the POPcomms platform, they integrated a series of touchscreens, each offering a unique interactive experience for customers to explore at their own pace.
The mobile showroom embarked on an impressive tour, visiting 19 countries, 73 cities, hosting 160 open-truck show days, and participating in over 100 events, including major trade fairs. Along the way, GEA engaged with thousands of visitors, presenting their innovative heating and refrigeration solutions in a dynamic and immersive manner, connecting with customers worldwide.
The success of POPcomms’ interactive touchscreen technology has led to its continued use at GEA’s regular events and trade shows to enhance engagement and showcase their solutions effectively.
“We wanted a modern, engaging solution for trade shows, something that would work offline, include touchscreens, and offer user-friendly navigation. POPcomms gave us an eye-catching digital tool to showcase our products with videos and interviews—ideal for promoting our offerings.” – Olga Bryzgalova, Marketing Manager


POPcomms’ flexibility has allowed them to seamlessly transition between their mobile showroom and traditional event setups. With full control over their content and analytics, GEA can easily customize and access each interactive experience as needed, ensuring adaptability and efficiency in every environment.
“Having access to analytics has been really useful. We can now see how people are using the platform, which is helpful. It’s also really helpful to have flexibility in managing our content—being able to add and delete things on our own without always needing to reach out to POP.” – Elena Romanchina, Marketing Specialist
The demonstration truck has fundamentally transformed how GEA connects with customers, providing a cutting-edge and impactful platform to showcase their offerings at trade shows.
GEA’s continued adoption of POPcomms’ technology beyond the initial demonstration truck and across their recent events underscores the strength and versatility of this engagement solution, enhancing their ability to make meaningful, face-to-face connections with customers.

