Interactives to increase understanding
Arm’s next-generation technologies enable a world of internet-connected devices, 180+ billion use Arm technology.
Arm’s tech is extremely complex but the application of it has far-reaching and profound possibilities for businesses and society.
But, helping customers to understand the possibilities and application of the technology can be difficult.
Arm turns to POP when they’re looking to tell this story and we’ve developed a range of interactive and immersive experiences to help them do this.
Tell a compelling story with gamification
One of the interactive experiences created provided users with the ability to build an internet-connected device. The aim was to enable teams to understand the complexities of the development process by asking questions and giving configuration options.
Gamification turned a complex process into a compelling and memorable experience with a scoreboard giving it a competitive edge.
The really clever part – the data analytics for Arm to see at which points people were struggling, providing technical support and marketing with valuable information into which areas they should focus their activities.
People love gadgets, so let them play
Another interactive simulated the tracking of assets across a country’s rail network.
Using simulated and live data, from a model train track, the dashboard showed where the train was located at any given time. Detailed environmental data was displayed live on an interactive screen.
We utilised gamification to help tell a more realistic story about the possibilities of IoT tracking devices.