Buyer enablement for
Industrial businesses

Clarity wins deals. Confusion kills them.

POPcomms helps industrial teams simplify complexity, align sales and marketing, and enable confident buying decisions.

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Industrial businesses choose
POPcomms to:

Simplify complex solutions
for buyers

Accelerate long, multi-stakeholder sales cycles

Maintain & distribute accurate, compliant product information

Personalize messaging by industry, role, and application

Get real-time insights into buyer engagement

Create digital sales rooms

Simplify complex solutions for prospects

Turn complex products, systems, and workflows into interactive experiences that show opportunities and value in minutes

POPcomms turned a complex portfolio into a persuasive buyer-centric experience, explaining a complex service in under 3 minutes.

Ignacio Blanco • Senior Global Marketing Manager, ABB

Accelerate long, multi-stakeholder sales cycles

Support buying groups with tailored, role-specific content and shared deal rooms that keep momentum between meetings

From a first meeting with a customer to getting information out to them would take a week, now it’s minutes with POPcomms.

Daniel Cheung • Lead Channel Marketing Manager, Wienerberger

Maintain & distribute accurate, compliant product information

Maintain a single source of truth for customer focussed technical and product information

Update and distribute globally across teams and partners instantly

Personalise by industry, role, and application

Tailor information for prospects by role, sector, and specific challenges to speed understanding and value discovery

Get insights into buyer engagement

See which buyers are actively exploring and sharing experiences and what information is resonating

Only focus your efforts on the most active prospects, no more guesswork

Support prospect self-serve & discovery

Give buyers access to personalized experiences and information to help them build understanding and internal consensus so they can move forward with confidence

POPcomms ensures that content is always current, so our sales teams can be confident it is the very latest information they’re sharing with prospects.

Daniel Cheung • Lead Channel Marketing Manager, Wienerberger