For thousands of years, humans have used stories as a way of understanding the world and providing a connection between one another. Despite this, it seems that only recently have B2B brands picked up the baton and really ran with it, with more and more brands realising that at the heart of everything they do, […]
Category: Visual storytelling
7 Considerations when Creating Captivating and Immersive Interactive User Experiences
Visual Storytelling in the form of immersive customer experiences is fast becoming a key customer strategy – and it’s transforming the landscape for brands, marketing and beyond! “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” The Hardvard […]