3 Ways You Can Improve Corporate Communications Through Interactive Touchscreens
Are you looking for a more engaging and persuasive way to talk to your teams and stakeholders whilst bringing a more dynamic and immersive edge to your corporate communications?
We all know how important it is to keep in touch with everybody connected to our business, but in large organisations that can be tricky. We might be biased but we think touchscreens are a great way to keep in touch with your teams, customers and the wider stakeholder community.
Why? Because according to Intel, digital displays capture 400% more views than static displays and if they are interactive, engagement increases a further tenfold!
So, when it comes to building an effective comms strategy for both employees and customers, touchscreen experiences are the way to go.
Below, we’re going to tell you more about some of the ways an interactive touchscreen can help to improve corporate communications and potentially save costs.
3 ways a touchscreen can improve corporate communications
1. Employee engagement
What’s the best way to keep your employees updated on what’s happening within the company? We’re talking latest news, announcements, thoughts, videos, messages, social engagements, and updates from HR. Yes, you probably have an intranet (most companies do), but wouldn’t it be nice to have something more engaging, fun and immersive to use?
Maybe you’ve already invested in some funky staff areas, and want something more fun for your employees to play with. Plenty of companies already use interactive touchscreen experiences for wayfinding, so people can easily explore offices, find their way around and find out where team members are based. (It’s also great for emergency messaging and creating a safe working environment).
If you have multiple sites, you can control the content centrally, yet personalise it to each location, e.g. travel information and weather reports – as well as unique updates for that particular location, such as news or announcements (new hires, company policies, health & safety updates, and events – charity bake sale, anyone?).
It’s also a great way to encourage and motivate staff with employee recognition, production line KPIs and success statistics – as well as social media integration!
You can even use your touchscreen to view KPIs (key performance indicators) and with analytics, you can see how people are using your touchscreen experience – to get a better idea of what’s working well, and what your staff may be less interested in.
2. Customer engagement
An interactive touchscreen experience is an ideal way to give a more innovative and dynamic impression for visitors to your company.
As with employees, a touchscreen experience provides a more immersive and engaging way for customers to explore your brand – and find the right rooms and offices they’re looking for. Either through a touchscreen in the reception areas or customer centre, it makes more of an impression than a stand full of outdated brochures or well thumbed newspapers!
You can easily give them access to content that might otherwise be difficult to get hold of. An example of this is the touchscreen experience we created for GSMA, which has been installed in the reception area of their corporate headquarters, so visiting customers can now browse their portfolio and email details and links to themselves.
This helps to save on printing costs, as the GSMA have literally hundreds of products and brochures which are constantly changing.
Just remember, when it comes to giving the best impression of your brand to customers, it might not always be a case of simply saving money, but building the impression you want customers and employees to have of you.
3. Stakeholder engagement
Another good use of an interactive touchscreen is to keep stakeholders informed of your business or projects. One great example of this is the interactive touchscreen experience we created for our client, Ebbsfleet Development Corporation.
The experience itself was created to keep developers, planners and local residents abreast of the latest updates for Ebbsfleet Garden City – a new multi-billion pound development, covering five square miles in north Kent.
The result was an information centre with a detailed map of the development area, and interactive hotspots to enable people to tap on specific areas and find out what was planned for the Garden City. The interactive is able to hold a lot of useful information that people are able to access in their own time and explore.
What about hidden/ongoing costs?
The most important cost you have to consider when investing in an interactive touchscreen solution is the cost of developing the experience itself. The hardware is also an expense that will depend on the type of touchscreens you want to use (wall mounted touchscreens, touchtables, kiosks or handheld tablets etc.).
TIP: For a rough idea of overall costs, take a look at our recent article on the subject – just bear in mind that the cost you can expect to pay will vary based on many factors.
If you’re worried about ongoing/additional costs that might not be apparent right away, don’t be. Once you’ve developed your touchscreen system – in other words, the experience itself and the content management system that allows you to update the content without going back to a development agency, it won’t really matter how many locations you have.
You will, of course, need new touchscreens, but the experience itself will have already been created. So, in other words, the more locations, the lower the aggregate cost.
Aside from that, there are no additional costs to consider – so, overall it’s a very flexible solution. As the experience itself can be updated remotely from anywhere, this also makes it easy for different people to make updates.
This way you can choose to control corporate branding and messaging from a central location, or assign permissions to different departments or individuals to update and broadcast your content in real-time.
Advice from the touchscreen specialists
Touchscreens are a great way to simplify and streamline the process of getting corporate information to both visitors and employees, whilst also improving:
- Retention; and
- Viewer engagement.
The touchscreen experience itself is the most important element of any solution you implement. If the experience isn’t very good or boring then people won’t use it and your investment will be lost so this is the part to spend the most time working on.
Just remember that in order to create the best experience for your business, you first have to outline your key objectives, and how they fit with your target audience.
Try asking yourself:
- Who are you talking to?
- What are their main interests?
- What information do they want access to?
- What challenges are they currently facing and how could a touchscreen help them?
This should help you come up with content that will definitely hit the mark, and get people interacting.
If you’re uncertain of what’s possible with an interactive touchscreen experience, this is something an experienced touchscreen developer or agency should be able to help you with – at the very least, they should be able to provide you with some free, impartial advice.
Any good corporate touchscreen experience should involve introducing a communication strategy that emphasises successful information sharing and brings your brand and content to life, by offering an entertaining, informative stream of content.
Once you roll out your content, you should also take the time to monitor your analytics to see how people are interacting with it, and which content is most popular.
We hope you’ve found this article helpful when looking to improve your corporate communications with an interactive touchscreen experience. There are so many ways you can engage with employees, visitors and stakeholders – just by ensuring the content you provide is useful, fun and engaging.
And if you like the idea of developing a touchscreen experience that has some of the great benefits mentioned above, we’d recommend getting in touch with an interactive agency or touchscreen specialist to learn more about what’s possible. They can at least point you in the right direction!
Do you have any questions we haven’t yet answered about an interactive touchscreen? Just get in touch by filling out the handy contact form, below – we read and respond to every message!