How Interactive Touchscreens Can Benefit Engineering Firms at Their Next Event

Stuart Janicki
17 September 2018

Events, expos, exhibitions, tradeshows or conventions – you name it – they can be a challenge for engineering firms.

Often your team is faced with communicating a lot of information in a short time period, and finding the best way to get complex ideas, solutions and processes across can be tricky.

You also need to ensure customers are engaged, switched on and actually enjoy learning about what it is you can do for them – which is why you might be relieved to learn that an interactive touchscreen experience is more than up to the task.

So, if you’re curious about how your firm might benefit from an interactive touchscreen experience at your next event, this blog’s for you.

But first…

Why engineering firms need a better solution

Let’s set the scene, shall we?

The very nature of engineering means your organisation probably has a lot of brilliant yet complex solutions and details that you need to get across in a very short amount of time at your next event.

↑ As this project from GCP Applied Technologies shows, there’s often a lot of very important information to convey, but not a lot of time and that old adage rings true ‘a picture is worth a thousand words’ and an interactive one is worth even more than that!

It can be very difficult to communicate all this information to potential customers using stands and signage without it being too overwhelming; or through pages and pages of brochures, which are more likely forgotten about in the show goody-bag for months after the event.

Your sales team may also need to get across very important processes and value-added services in a simple, easy-to-understand way – which can be a challenge in itself with reams of supporting material behind your products and services.

Immediately finding the right information for customers is a challenge, and they could be left waiting.

There’s also the issue of your team having to man your stand or booth the entire time, and whilst they’re busy, other customers potentially slipping through the net.

But not to worry – as you may have guessed from the title (and we hope this is what you’re here for), we’re about to tell you how an interactive touchscreen experience can help you overcome these issues, and more.

Interactive touchscreens to the rescue!

An interactive touchscreen experience can be the perfect solution if you’re looking to get across complex information, products or services in a visual, engaging and fun way.

This means no more flicking through brochures or static content, and no more customers simply switching off. Instead, the information they want can be accessed at their fingertips – literally!

Touchscreen experiences are incredibly effective when they are thought about as visual stories – the ability to show content in a visual way, step-by-step and leading the customer through a dialogue.

You can show a diagram, blueprint, map, model or simply a photo of a solution and overlay it with content that builds up in stages to guide customers through a narrative. You may even use hotspots, which let customers dive into details regarding a particular element or feature that they want to learn about. This could lead to a page, 3D model, image gallery or videos for even better clarity!

Another great benefit of an interactive touchscreen? It doesn’t have to be manned.

So, whilst your sales team are busy – or you just want customers to browse in their own time and way – then people can happily use your intuitive and engaging touchscreen experience without needing any help.

The touchscreen experience can utilise learning through gamification, configuration tools or any device which aids your customers to immerse themselves into your solutions, but done from their perspective and pain points.

Alternatively, your touchscreen can also be used as an aid when your team are talking to customers, too.

Customers can even choose to send your content to themselves by entering in their contact details – which is great for lead capture and following up with clever marketing later. One example of this is the interactive touchscreen experience we created for our client, GSMA, which allowed visitors to drop documents into their downloads basket to be emailed to them instantly.

And for a better idea of what’s working and what’s not, you can track exactly how people are using your touchscreen; giving you more valuable insights for future use.

Advice from the touchscreen specialists

Interactive touchscreens aren’t for everyone. If your engineering firm has an event looming, but you’re not sure whether an interactive touchscreen might be the answer you’re searching for, the first thing to do is think about what you’re looking to get from that event.

What would be a successful outcome for you, and how might an enhanced interactive experience help you achieve those goals? If you think an interactive touchscreen might be a good solution to turn visitors into customers, we’d then recommend speaking to an interactive touchscreen specialist.

They should help talk you through your options, answer any questions and give you some free, impartial advice. All of this will mean you’ll come away with a better idea of what’s possible. Just be sure you allow enough time, as interactive touchscreen solutions can take on average around 8 – 12 weeks to develop (or even longer, depending on the complexity!).

TIP: You can also check out our recent blog post for some more food for thought: ‘What are your options for an interactive touchscreen experience?’

In summary

Thanks for reading. We hope this blog has helped shed some light on whether or not an interactive touchscreen experience might be a good way for your engineering firm to make the right impression at your next event.

We find that especially when our clients have complex solutions or processes to communicate, something visual, engaging, interactive and fun can be a great way to keep their customers’ attention and help improve their understanding.

Do you have any questions about what’s possible for your upcoming event? We’d love to hear from you.

Stuart Janicki
Head of Customer Experience
 
If you’ve got an idea and want to chat it through then just get in touch. Or give us a call 🤙 on 0117 329 1712.
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