Interactive content for Customer Experience Centers

 

Immerse your customers in your world and show how you fit into theirs.

 

Let your customers explore your factory floor, product and machine demos and configure information around their unique challenges and objectives.

 

POPcomms helps you tell that story and puts you in control of keeping your experiences current and relevant.

Need a platform that lets you quickly create and customize interactive content with an experienced team to support and enhance your ideas, then POPcomms is for you.
Mark Currier • Director of Marketing, CLD Inc, USA

One centre, a personalised experience for every customer

An engineer, CEO or clinical director need three different conversations.

Tailor the story by sector, role and the problem in the room, and the content follows: the right products, the right application, the right proof, the right depth of technical detail – instantly.

One source of content, no old versions in front of your customer

Every screen in your centre draws from a single source. Update it once and your screens, tablets, or other centers all change together.

  • Marketing keeps brand and messaging control
  • Product marketing maintains technical accuracy
  • Sales controls how the story unfolds.
The ability to update critical content instantly has been a major benefit.
Tugba Ladikli • MMS Marketing, BD

From your existing assets to a working center

We start with what you already have

CAD models, renders, product data, images and video. We pull together and centralize everything you have.

Creative support when you need it

Where you don’t have models or assets our team can create the assets to bring your message to life.

We structure your content, not just design it

What your center needs to demonstrate, in what order and for which visitors.

We build and deploy across your room and sites

On touchscreens, tablets, Lift & Learn and offline where the network cannot be relied on.

Your team takes it from here

We train you on managing your experiences so you’re completely self-sufficient, but we’re always available if you need us.

Who manages everything after launch?

We build it then train your team to run it.

When a spec changes, a new product launched or a customer has a unique request, you can instantly make changes. No waiting on an expensive agency to make the change.

We’re always available for the larger pieces, new visualisations, new features, new ideas or if you just need a bit of extra support.

Full analytics and tracking

We track every interaction so after a visit you can see what was resonating with visitors.

Every document they requested, when and what they looked at, who they’re sharing it with and what they are doing with that content.

Why teams choose POPcomms for touchscreens

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POPcomms helps teams:

  • Turn tradeshow stands from static displays into immersive buyer experiences
  • Create touchscreen experiences that attract attendees and keep them engaged
  • Manage content and experiences across their entire events calendar
  • Update content and experiences even during events
  • See real-time analytics on what attendees explore, download and share
  • Self-manage experiences, make updates, roll out multiple versions and stay in control
  • Extend the same experience into face-to-face meetings, partner channels and self-serve
    – from a single source of truth

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