Most of the time, the answer is ‘yes’. Interactive presentations have so many great benefits and can help you create something that’s memorable, engaging and that truly resonates with your audience. They can also help you move away from the same old dull and linear presentation format, turning it into a more engaging conversation.
However, there’s a little more to it than first meets the eye; for instance, it’s no good just taking a linear generic presentation and simply loading it onto a touchscreen. It needs to be interactive, have a persuasive story running through it, and strategic questions to stimulate the right kind of conversations.
Below, we’re going to talk more about how you can use your presentation on an interactive touchscreen display, and what you need to do in order to get the best results.
Why use your presentation with an interactive touchscreen display?
Whether you’re presenting to an audience and want to start a meaningful and productive conversation or want to let people explore your story in their own time, an interactive touchscreen is a great way to significantly improve engagement.
For instance, the best presentations tend to happen when people forget they’re being presented to, and are fully engaged with what you’re saying. Interactivity lets you drill straight down into the content that is of most relevance to your audience and quickly change the focus depending on the conversation you’re having.
Using a touchscreen display in this way has many benefits, including:
- It’s a more innovative way of presenting as you are facilitating a conversation
- Structured well, an interactive lets the audience lead the conversation
- You can instantly tailor your messages depending on the answers people give taking different routes through the presentation
- Addressing different audience needs and viewpoints. If presenting to a group it is likely each person will have different needs and questions and an interactive presentation lets you address these specifically without being too generic
- Helping you differentiate yourself from competitors
- A way to provide a wealth of information that’s organised and structured for easy access
- It is a much more intuitive way of presenting
- If the screen is large enough it’s great to get people away from the desk and stand around the screen and browse the content together
- On a tradeshow stand they entice people in and keep them on your stand, especially if the stand is busy
The end result? You’ll have an innovative sales tool that can be adapted to many different presentations and makes for a much more effective and professional presentation resulting in more profitable conversations.
Where to start when creating an interactive presentation
Touchscreens provide a great opportunity to engage with customers – but before you jump straight in, you really need to think about your customers and what you want them to do after your presentation. What are your objectives, and those of your audience? Align the two, then think about how you achieve these objectives and how you can use interactivity to facilitate this. When developing a touchscreen experience or sales enablement tool with our clients we recommend they follow our discovery process – our Customer-First Blueprint®.
Anyone can adapt their presentation, but if you really want to get the most out of it and make an impact when it matters, we’d recommend speaking to a specialist, or a Creative Technology business who has the right experience and can show you previous examples of their work.
They should also be happy to provide you with some free, impartial advice.
Three key points to remember
Below we’ve highlighted three key takeaways from this article:
- Anything can be put onto a touchscreen – it’s just a screen after all. But if you’re simply putting your same old linear presentations on them then you’re missing a big opportunity
- PowerPoint presentations can easily be put on a touchscreen but really you have to re-think the entire presentation experience if you want to benefit from this technology. It’s an entirely new way of presenting and requires a bit of planning and upfront work
- Don’t be afraid to really push the boundaries, PowerPoint can be used to create some great presentations but there are other software systems like Intuilab, Showpad and our own platform POPcomms, which can take interaction to a completely new level and create an omnichannel sales enablement experience which can be used in meetings and pitches as well as events.
One example of an interactive presentation we helped to create was for our client Antillion, who are at the cutting-edge of defence communications technology. They regularly have a stand at exhibitions to showcase their solutions and provide workshops about current and future industry needs.
Antillion wanted a presentation for their tradeshow stand but realised that it needed to be much more engaging and interactive than the standard presentations they were used to. We created a dynamic, creative and intuitive experience, which provided a simple way for users to navigate between sections, explore different content, view PDFs and watch videos.
Elevate Your Presentations
Thanks for reading. We hope this blog has helped inspire you when it comes to making your presentations so much more than the sum of their parts. An interactive touchscreen can give your presentations the edge and can become an indispensable sales tool that allows you to really connect with customers.
That is if it’s done the right way. Luckily, a good interactive design agency or touchscreen specialist who has the right experience in creating interactive presentations should be able to help guide you, and ask you all the right questions so that you can end up with the best presentation to achieve your goals.