Are you wondering if an interactive touchscreen display might be an engaging option for an upcoming event, exhibition or tradeshow?
Perhaps you have an exhibition, conference or event looming, and like so many events before it, you’re just not quite sure if your messages are really going to hit home.
Maybe you’ve used a variety of different campaign messaging and collateral in the past, but want to ensure you’re really going to engage with your audience – and not only that, but actually have productive conversations with key decision makers.
You may also be wondering whether an interactive touchscreen display is simply a nice to have, or if it can actually deliver the business returns you need.
As sales interactives and touchscreen specialists, we’re going to talk you through seven of the biggest reasons why you should consider an interactive touchscreen display for your event.
1. Stand out from the crowd
Let’s face it; events can be overwhelming. There are lots of people, and lots of different messages, gimmicks and giveaways being thrown at them from every direction. So, how can you ensure you’ll get noticed?
Having interactive content available is different. Touchscreens attract attention, and when people see others interacting with them, they’ll want to look for themselves and find out more, they are a great point of differentiation.
2. Create an innovative and memorable experience
Once you get people to your stand, you don’t want them to be met with something that is, quite frankly, dull and uninspiring. You’re going to need something that will really wow them, pique their interest and entice them to explore and have a conversation. And it goes without saying, you want them to remember you, and your message.
Otherwise, what will have been the point in all your effort preparing for an event?
Out of all the stands and all the things people are going to read and see, you want to have something that they’re going to remember – and act on, or talk about, or just consider in some way. An interactive touchscreen can help create experiences that stick with them.
3. Keep people engaged for longer
The longer you can keep people on your stand the better, the more engaged they’ll become with your content and the more opportunities you’ll have to talk to them. That’s the endgame here – productive conversations.
Touchscreens encourage people to stay longer and are also a good conversation starter, once they have had a few minutes to explore your touchscreen people are far more accepting of being approached.
So, whether you use it as a way to replace a face-to-face conversation so people can browse by themselves, or as a visual aid to help you in conversations with your customers, an interactive touchscreen display can be a great accompaniment to your stand.
4. Give customers all the information they want but only when they want it
No longer do you have a limited amount of content on your stand, or have to resort to a stack of printed materials that will ultimately just get binned after the event.
The good thing about interactives is that they let you have all the content you need yet organised and navigable in an intuitive way so customers only see what they want. Adding this extra depth helps to ensure customers can explore your brand, content and business in as much or as little detail as they like.
5. Capture user details
Capturing the details of visitors to your stand is a critical business objective for almost all companies. However, people can be a little reticent if they have to fill in details and leaving business cards is a little 1980’s!
An interactive touchscreen is a great way for people to fill in details as the data can be immediately uploaded to a CRM platform, emailed to yourself or stored digitally until after the event.
However, if you want to get somebody’s contact you need to offer something in return for them filling in their details. If you have valuable content on your touchscreen that would be useful to people after the event why not allow them to email this content to themselves, if they want to do so they have to fill in their details.
Similarly, you could run a game or competition on the interactive which means they need to enter their details in order to win.
One great example of this is the GSMA Interactive Hub. This is a touchscreen experience that allows attendees to put all the documents and videos they want into a downloads basket, before filling in their details and emailing the content to themselves.
And here’s a quote from another of our clients, Mike Oliver (Senior Marketing Manager of Citrix) for whom we built an interactive survey that ran on touchscreens at various tradeshows.:
“You took one idea and shaped it into a multi-touch program – executable in different ways, languages and over an extended time frame. As a direct result, we doubled our lead capture at our booths, delivered stunning content to the business and in the first 7 days of the demand generation phase, this program has delivered over 1,000 leads and strong 6–digit contribution to the sales pipeline.”Mike Oliver, Citrix
6. Get data on what people are looking at
Think you could be doing better? Well, you might just be right, but there’s one way you can tell for sure.
Interactive touchscreens enable you to better understand what content is being watched and read, and what isn’t as they can track everything that a user is doing. That way, you can establish what your audience is interested in, and tailor future campaign messages based on what they’ve viewed.
Now, that’s the smart way of using analytics to tailor your message and improve the experience for your customers every time!
7. Bring your content to life
If you have an existing product or service that you’ve put a lot of work into launching, you’re going to need to bring it to life in a way that’s going to get people’s’ attention, spark their imagination and keep them interested.
There are so many ways of interacting with content and showing how a particular product or service works and a visually captivating touchscreen that tells this story and elevates your content will give you every opportunity to really wow people.
Your next steps
Got an event coming up, but aren’t sure whether an interactive touchscreen might be the answer you’re looking for?
Our advice is to think about the type of content you’d like to have on your stand, what your objectives are and the kind of experience you want your audience to have.
What does success look like? What will help turn those visitors into customers?
If an interactive touchscreen could be the answer, the best thing to do is to speak with a touchscreen specialist, who can provide you with free, impartial advice and help talk you through all of your options, so you can get a better idea of what’s possible.
Alternatively, you could check out our recent blog post: ‘What are your options for an interactive touchscreen experience?’
We hope you’ve found this blog helpful when considering whether or not an interactive touchscreen display is the best solution for your upcoming event. It can be a great option to help you stand out from the crowd, and keep your audience engaged.
Do you have any questions about what’s possible for your event? We’d love to hear from you, so pease do get in touch.