Will an Interactive Touchscreen Solution be Bespoke to my Brand?

Stuart Janicki
6 February 2018

Are you curious about how you can create an interactive touchscreen solution for your sales team, customer sales centre or exhibition or tradeshow, that’s completely bespoke to your brand and needs?

Most companies are very particular, and rightly so, about how their brand is represented and seen by customers.

If you’re anything like most of our clients, you’ll want your brand to be clearly reflected in anything you create, and closely aligned with your brand guidelines.

When investing in an interactive touchscreen, you want to tell a story – the real question is, how can your brand be clearly reflected in that story, whilst giving you full control of the visual elements?

As touchscreen and sales enablement tool development specialists, we’re going to tell you what to look out for to ensure your interactive touchscreen solution will be bespoke to your brand.

But first…

Why should a touchscreen be bespoke to your brand?

Every single communication and touchpoint is an extension of your brand; not only from a visual standpoint but also in the way that people interact with that communication. Hence, a touchscreen is an extension of your brand, in terms of visuals, content, language and functionality.

If your touchscreen is difficult to use or badly designed then this will impact negatively on your brand.

Ultimately, you want people to have a positive experience with your brand, and only you can decide on what kind of experience you want that to be. Think about the impression you want to leave people with; what makes the difference between a positive and negative experience, what are your objectives and those of your audience and how do you align the two?

These questions are critical when considering the experience you want to create and how your brand will be portrayed and seen by customers – a strong brand sells!

How to ensure your touchscreen experience will be bespoke to your brand

Not all touchscreen developers are equal. Some developers – usually ones that specialise more in the hardware side of things – offer templates that can be adapted to suit your needs, but won’t necessarily be bespoke to your brand, or give the level of interactivity you require.

We would recommend staying away from templated experiences as they can be clunky and less intuitive to use – plus, they won’t necessarily stand out as being particularly unique, or delivering the best experience or representation of your brand.

Instead, look at interactive agencies – or touchscreen specialists – who understand branding. Check out their previous work; do they seem to understand branding in their examples? Are their touchscreen experiences well-designed with strong branding?

Ask them if they’re prepared to work with your brand agency or internal team to ensure a consistent brand language. A good agency or specialist should be adept and comfortable with either option.

However, it’s wise to remember that touchscreens have their own design rules, so you must be able to trust the touchscreen agency to work with your brand. You need to be flexible enough to allow them to adapt brand language to work within an interactive touchscreen.

Ensuring you hit the mark with your touchscreen experience

There’s more to creating an interactive touchscreen solution than simply ensuring it works with your branding. You also have to ensure it’s going to hit the mark with your target audience and aligns their objectives with what you’re ultimately trying to achieve.

TIP: We’ve gone into much more detail about this in our recent blog: ‘Where to Start When Creating an Interactive Touchscreen Experience for Your Business’.

It’s also important to carefully consider the kind of experience you want people to have when interacting with your brand. Should it be:

  • Playful?
  • Serious?
  • Innovative?
  • Thought provoking?
  • Informative?
  • What kind of emotions do you want to spark when someone gets in front of your screen and starts interacting?
  • What sort of feeling or impression should they walk away with?


In order to achieve the best results, you should be prepared to work closely with your chosen touchscreen agency. It should be the agencies job to advise on best practice, and you should respect their judgement on what will or won’t work.

In terms of the design, both sides need to be flexible. Brand guidelines can sometimes be too rigid and often don’t take into account bespoke solutions like touchscreens, and the level of UX (user experience) that needs to go into them.

One key takeaway to remember

If there’s one thing we want you to take away from this article, it’s that finding an agency or touchscreen specialist who understands branding is absolutely vital. Getting the UX and UI just right is paramount, and often a hardware provider just isn’t the answer as they rarely understand these elements.

Templated systems mean you won’t end up with an interactive touchscreen solution that’s uniquely bespoke to your brand, and you’ll also lose some of the great options for interactivity that you could potentially have.

Here at POPcomms, all of our solutions are bespoke to your brand. A one-size-fits-all template may save you money, but in the end, you won’t get the results you need from the finished product.

Conclusion

If you’re looking for an interactive touchscreen experience that will truly be bespoke to your brand, and deliver the best experience for users, we advise looking for an interactive touchscreen specialist or agency who have a keen understanding of branding. We have a blog about finding a great developer for your project: 5 Steps to Finding the Best Interactive Touchscreen Developer for Your Project

They should be able to help you come up with a unique and engaging experience that will align your goals and objectives with those of your target audience – and work closely with you every step of the way for the best outcome for your brand.

Do you have any questions about how you can create an interactive touchscreen solution that hits the mark for your brand? Feel free to get in touch using the handy contact form below. We’d love to hear from you, and we promise to reply with something helpful!

Stuart Janicki
Head of Customer Experience
 
If you’ve got an idea and want to chat it through then just get in touch. Or give us a call 🤙 on 0117 329 1712.
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