Buyer enablement for Healthcare & MedTech

Give time-poor healthcare practitioners fast, compliant, role-specific access to the clinical and product information they need to make confident buying decisions.

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Healthcare and MedTech businesses
choose POPcomms to:

Create a single source of truth to reduce compliance risk

Help clinical & economic buyers see the value of complex solutions faster

Get real-time insights into buyer engagement

Accelerate long, multi-stakeholder sales cycles

Maintain consistent messaging across global teams and partners

Support self-discovery when they can’t meet propects

Help clinical & economic buyers see the value in complex solutions faster

Deliver personalized content for HCPs, R&D, finance, and executives through a single interactive experience – making workflows, patient pathways, and outcomes easy to understand and align on

The sales tool is intuitive, so the sales team can concentrate on the message that they want to convey to the customer without distraction.
Nick Elliot • Marketing Manager, Coloplast

Create a single source of truth to reduce compliance risk

Centrally manage all HCP facing product and clinical information to ensure regulatory compliance.

Update and publish globally from a central source to ensure accuracy and compliance.

The app lets me access all the sales materials I need in one place so I can easily show and share it with customers.
Katie Bell • Senior Territory Manager, Coloplast

Get insights into buyer engagement

See which buyers are actively exploring and sharing experiences and what information is resonating.

Only focus your efforts on the most active prospects, no more guesswork.

Accelerate long, multi-stakeholder sales cycles

Reps can share relevant content with buyers and create a private shared space that serves as a single reference point for ongoing conversations

Support global teams in any language

Automatically translate content and experiences into any language supporting regional prospects and reps

The ability to update critical content instantly has been a major benefit for our global teams.
Tugba Ladikli • MMS Marketing, BD

Enable self-discovery 

Support clinicians and buying committees with access to personalized experiences so they can explore in their own time or when meeting isn’t possible

Helping buyers to make
more confident decisions

Becton Dickinson. Transforming Buyer Confidence With Interactive, Solution-Led Experiences 

person holding black tablet displaying Coloplast interactive touchscreen digital presentation

Coloplast. Transforming Customer Conversations for a Digital-First World

A wide angle shot of CLD's eye-catching exhibition stand. Their stand includes two interactive touchscreen experiences built by POPcomms.

CLD Inc: Turning Complexity into Buyer Understanding

Why Healthcare & MedTech teams choose POPcomms

Discover how Healthcare & MedTech teams use POPcomms to enable buyer understanding, protect compliance, and help decisions happen faster with less risk.

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POPcomms helps Healthcare & MedTech organisations:

  • Enable confident, compliant buyer decisions
  • Support complex, multi-stakeholder buying groups
  • Shorten evaluation and approval cycles
  • Maintain regulatory control across global teams
  • Personalize conversations without compliance risk
  • Gain actionable insight into real buyer engagement

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