Interactive content is no longer a luxury. It’s a necessity. In fact, studies show that interactive content garners twice as much engagement as static alternatives.
With so much content competing for attention, personalized, interactive experiences rise above the noise. The numbers don’t lie!
At POPcomms, we see the difference first-hand over and over again. With over 20 years of expertise helping businesses create engaging interactive solutions, we know what does and doesn’t captivate audiences. From trade show touchscreens to customer experience centers, our innovative tools simplify complex messaging, helping businesses connect with their audiences more effectively.
Let’s explore why interactive content works, its benefits, and how you can leverage it to captivate your audience.
What makes interactive content so effective?
At its core, interactive content thrives on engagement. While static content like PDFs and slideshows captures attention for an average of 8.5 minutes, interactive experiences hold users for 13 minutes. That’s 52.6% longer.
Why? Because interactive elements put the user in control.
Interactive tools such as virtual tours, 3D product models, configurators, and personalized experiences empower users to explore solutions intuitively and at their own pace. This sense of control fosters a deeper connection with the content, making it feel personalized and relevant.
Additionally, interactive content is far more memorable. According to Edgar Dale’s Cone of Experience, people retain 90% of what they do, compared to just 10% of what they read.
For example, MTG Hawke’s Bay Tai Ahuriri used POPcomms to transform their exhibitions with interactive touchscreens. These custom-designed experiences allow visitors to dive deeper into captivating stories at the award-winning museum in New Zealand, from exploring Maori history to uncovering curious artifacts. By adding digital elements tailored to each exhibit, the museum created engaging, hands-on learning opportunities that spark curiosity and enrich the visitor experience for all ages.
“We were looking for a solution to enhance our exhibition experiences with custom interactive elements. Our goal was to create more engaging, educational touchpoints for visitors. POPcomms allowed us to bring these concepts to life with a level of customization that other platforms didn’t offer.”
Abie Collins, Graphic Designer – MTG Hawke’s Bay
Real-world applications of interactive content
Interactive content can transform how businesses engage their audiences, particularly in industries like advanced manufacturing, engineering, healthcare and events.
Trade shows: Dynamic touchscreen experiences featuring 3D product demos and interactive infographics attract visitors, generate leads, and leave lasting impressions. POPcomms has helped clients like GEA and The Royal Mint create engaging trade show experiences that simplified complex messaging and wowed audiences.
“We wanted a modern, engaging solution for trade shows, something that would work offline, include touchscreens, and offer user-friendly navigation. POPcomms gave us an eye-catching digital tool to showcase our products with videos and interviews – ideal for promoting our offerings.”
Olga Bryzgalova, Marketing Manager, GEA
Sales presentations: Businesses can elevate their sales interactions with immersive, interactive presentations that simplify complex products and resonate with customers. By leveraging tools like 3D product models, interactive visuals, and personalized content, sales teams can quickly address customer needs and provide clear, memorable solutions.
For example, Wienerberger, a leader in construction materials, used POPcomms’ platform to create a sales enablement tool that allowed reps to deliver tailored, visually captivating presentations.
“The experience takes our customers on a journey of discovery based on their requirements, so that we can work with them to solve their problems and add real value.”
Dan Cheung, Marketing Manager, Wienerberger
Overcoming barriers to interactive content
Creating interactive content can seem daunting, with concerns about time, resources, or technical expertise. POPcomms addresses these challenges with our no-code editor, enabling businesses to rapidly create and update personalized, interactive experiences without the need for technical skills.
With end-to-end support – including strategy, creative design, and execution – POPcomms ensures businesses can overcome barriers and deliver impactful experiences quickly and effectively.
Want to know more about interactive experiences? Find out how long they take to develop, what’s possible and the costs involved.
Boost your engagement levels with POPcomms
Interactive content isn’t just engaging. It’s transformative. It captures attention, simplifies complexity, and drives measurable results. Ready to take your content to the next level? POPcomms can help you create tailored, interactive content that captivates your audience and achieves your goals. To get started, book a demo or contact our team and discover how POPcomms can bring your vision to life.
Help your buyers quickly make sense of complex products and information so they can make smarter, faster buying decisions.
Find out how you can use POPcomms interactive presentation software to support your buyers and sellers.
