The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]
Category: Experience economy

3 Valuable Brand Lessons for Success in the Experience Economy
In the experience economy, people care less about accumulating material objects. They care about making memories and about how interactions make them feel. Whether that’s taking part in a fun escape room puzzle (a trend that’s starting to pop up everywhere now and reminiscent of The Crystal Maze), going on an adventure holiday, or just […]