The ‘experience economy’ is here, and it’s not something you can afford to ignore. To quote the Harvard Business Review: “The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.” One of the biggest and most significant global trends […]

In the experience economy, people care less about accumulating material objects. They care about making memories and about how interactions make them feel. Whether that’s taking part in a fun escape room puzzle (a trend that’s starting to pop up everywhere now and reminiscent of The Crystal Maze), going on an adventure holiday, or just […]