JSP. Enabling Confident Buying Across a Complex Global Product Portfolio

JSP is Europe’s leading independent manufacturer of ‘above the neck’ Personal Protective Equipment, with more than 40 million people using its products every day across work and home environments. Manufacturing across three continents and exporting to over 100 countries, JSP operates at truly global scale.

With a rapidly growing portfolio of more than 300 products — each with its own specifications, safety standards, technical documentation and supporting assets — enabling customers to quickly find, understand and select the right product is critical.

JSP’s sales teams and customers needed fast, reliable access to accurate information across a highly regulated product range. Conversations needed to work seamlessly whether face-to-face, remote, at events or in day-to-day sales discussions.

Buyers also needed the ability to self-serve confidently — accessing the information required to make informed decisions without delays or manual follow-up — while ensuring everything remained current, compliant and consistent across regions and languages.

POPcomms supports JSP with an interactive sales experience that brings its entire product portfolio into one structured, intuitive environment.

Sales teams and customers can:

• explore products based on role, industry, standards or use case

• access specifications, certifications, media and supporting documentation instantly

• share tailored product information directly from the experience

• continue conversations remotely when in-person meetings aren’t possible

This ensures customer conversations remain fluid, informed and productive — regardless of location or context.

All content is managed centrally, giving JSP full control over accuracy, compliance and consistency across every market. Updates are reflected instantly across regions, languages and customer versions, ensuring sales teams can confidently share the latest information at all times.

This has significantly reduced the friction traditionally associated with complex PPE selection, helping buyers move from exploration to decision more quickly — while supporting business continuity during periods where face-to-face selling isn’t possible.

The experience enables controlled self-service for customers and distributors, allowing them to explore products independently while ensuring JSP retains oversight and consistency.

Customers can:

• search intelligently by safety standard, job role or environment

• compare alternatives that meet regulatory requirements

• receive shareable product summaries instantly

Sales teams benefit from visibility into customer interest, enabling more informed follow-up conversations.

Every interaction within the experience is tracked, giving JSP valuable insight into which products, standards and assets matter most to customers across markets.

This data supports:

• better alignment between sales and marketing

• more informed content planning

• continuous optimisation of the buying experience

Routine tasks that previously consumed significant time — such as assembling bespoke product information — are streamlined, allowing teams to focus on higher-value customer engagement.