Barcardi-Martini. Enabling Better Customer Conversations Beyond the Slide Deck

Bacardi-Martini is the world’s largest privately owned spirits company, with a portfolio of more than 60 brands spanning a wide range of categories and markets.

Its sales teams work with a highly diverse customer base — from bars and restaurants to clubs and hospitality groups — engaging with bartenders, managers and owners who each bring different priorities, challenges and levels of familiarity with the Bacardi portfolio.

With limited time in customer meetings, Bacardi’s sales representatives needed a better way to move beyond static presentations and product lists, and instead focus on meaningful, two-way conversations.

The challenge wasn’t access to content, but how to use it effectively — enabling discussions around new brands, activations, menu opportunities and commercial challenges without overwhelming the customer or breaking the flow of conversation.

POPcomms supports Bacardi with an interactive sales experience designed to replace linear PowerPoint presentations with a more flexible, customer-centric approach.

The experience gives sales teams instant access to relevant content — including brand heritage, innovation, product ranges and cocktail recipes — allowing conversations to be guided by customer interest rather than a fixed narrative.

This approach helps:

• tailor discussions to different customer types

• adapt quickly within meetings

• keep conversations flowing naturally

By allowing sales representatives to navigate content dynamically, the interactive experience supports deeper, more relevant conversations — helping customers focus on what matters most to their business.