ABB. Multi-touch interactive campaign

As ABB Robotics expanded its Data-Driven Advisory Services portfolio, the company faced a key challenge: effectively communicating highly technical and outcome-focused service offerings during customer meetings, tradeshows, and digital channels. Traditional presentation tools lacked interactivity and failed to convey the dynamic value of their solutions.

With rising customer expectations for consultative, tech-enabled buying experiences and upcoming industry events, ABB needed a modern, intuitive sales enablement platform that worked seamlessly both face-to-face and virtually.

POPcomms provided ABB Robotics with a modular, interactive storytelling platform that allowed their sales and marketing teams to create tailored, visually compelling presentations.

Ignacio Blanco, MBA, Senior Global Marketing Manager at ABB Robotics, explains:

“The POPcomms demonstrator has helped elevate our messaging to proactive storytelling. At our last major trade event, it became a conversation anchor, helping us clearly explain a complex service in under 3 minutes.”

The platform also reduced onboarding time for new sales staff and enabled consistent messaging across remote and in-person customer conversations.

• Interactive guided storytelling: Customized paths to match different customer needs
• Consistent brand experience: Visually polished presentations that reflect ABB’s digital identity
• Increased sales productivity: Faster explanation of complex services and shorter ramp-up times
• Multi-channel usability: Effective for tradeshows, direct sales, and remote engagements

With POPcomms, ABB Robotics has improved how it presents complex, data-driven robotics services – turning detailed technical offerings into simple, compelling stories that resonate with buyers across every channel.

POPcomms Drives Clearer, Faster, and More Engaging Sales Conversations for ABB Robotics.