Buyer enablement for
Business Development

With POPcomms, BD teams help buyers understand their challenges, explore solution paths, align internally, and build confidence to move forward

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Business Development teams choose:
POPcomms to:

Help buyers see the value in complex solutions faster

Shorten sales cycles with relevant, right-time content

Personalize content instantly for every buyer and opportunity

See account and individual level-engagement analytics

Create digital sales rooms for shared buyer content

Enable buyer self-discovery between conversations

Help buyers see the value in complex solutions faster

When buyers understand value sooner and can sell internally to their own stakeholders, deals move faster and close at higher value

POPcomms turned a complex portfolio into a persuasive, buyer-centric experience, helping explain a complex service in under 3 minutes.
Ignacio Blanco • Senior Global Marketing Manager • ABB Robotics

Shorten sales cycles with right-time content

Centralized sales content means reps never search for the latest compliant information. It’s always available – wherever they are, online or offline

From a first meeting with a customer to getting information out to them would take a week, now it’s minutes with POPcomms.
Daniel Cheung • Lead Channel Marketing Manager, Wienerberger

Personalize content instantly for every buyer

Support complex buying groups with interactive presentations that automatically tailor information by persona, industry, and buyer priorities

See which buyers are most active and what content is driving decisions

Understand which content buyers engage with and who’s most active – so you can focus effort on the accounts that matter most

Create central deal rooms 

Give buyers and internal teams a shared space with a single, trusted source of relevant content to support alignment and momentum

Support self-serve discovery

Create a shared space where buyers can explore relevant content and experiences between meetings

POPcomms ensures that content is always current, so our sales teams can be confident it is the very latest information they’re sharing with prospects.
Anne-Rieke Schweigatz • VP Marketing, Syntegon

Speeding buyer decisions with POPcomms

ABB. Multi-touch interactive campaign

Touchscreen tablet displaying JSP DigiHUB digital sales enablement tool

JSP. Enabling Confident Buying Across a Complex Global Product Portfolio

Woman holding iPad with an interactive presentation to help with engineering maintenance

Syntegon. Bringing Clarity and Consistency to a Complex Portfolio

Why business development teams choose POPcomms

Discover how business development teams use POPcomms to move deals forward faster, run more effective buyer conversations, and help buyers make confident decisions at every stage of the buying journey.

Book a demo

POPcomms helps business development teams:

  • Shorten sales cycles with relevant, right-time content
  • Increase win rates by helping buyers see value faster
  • Keep deals moving with consistent, always-current content
  • Personalize buyer conversations instantly for every opportunity
  • Follow up faster with shared buyer spaces and content
  • Gain actionable insight into real buyer engagement

Book a demo