CLD Inc: Turning Complexity into Buyer Understanding

Custom Learning Designs (CLD, Inc.) is a global leader in personalised educational solutions, supporting commercial sales teams, medical teams (MSLs), patients and physicians. Organisations worldwide rely on CLD to design tailored learning programmes that build skills, improve performance and drive meaningful outcomes.

Communicating the value of these programmes — particularly in high-pressure, face-to-face environments such as trade shows — requires clarity, reliability and engagement.

CLD’s programmes are inherently sophisticated, often combining educational design, behavioural science and technology. While powerful, this complexity made it challenging to communicate value clearly and confidently during live demonstrations.

This challenge was amplified at trade shows, where unreliable event technology and fragile demos risked undermining first impressions and disrupting conversations.

CLD needed a way to:

• explain complex programmes clearly and confidently

• engage visitors in a memorable, hands-on way

• ensure flawless performance in live environments

• support meaningful, value-led conversations

POPcomms supports CLD with an interactive touchscreen experience designed to bring complex learning concepts to life in a clear, engaging and dependable way.

At the heart of the experience is an interactive “Lift & Learn” demonstration powered by RFID technology. Physical objects are paired with digital content, allowing visitors to explore CLD’s programmes through guided interaction rather than static explanation.

This approach helps buyers:

• understand concepts through exploration

• engage with content intuitively

• see how CLD’s solutions work in practice

The experience integrates a structured, tagged media library behind the scenes, making it easy for CLD to manage, update and tailor content for different audiences and events.

Rather than acting as a standalone attraction, the experience serves as a conversation anchor — supporting structured, meaningful discussions between the CLD team and visitors.

At events the interactive experience attracts increased attention to the stand, encouraging longer engagement and helping visitors grasp CLD’s value more quickly and clearly.

As CLD noted, the experience helps them move beyond generic, template-driven event interactions and deliver something distinctive and memorable.

Beyond external engagement, the experience also simplifies life for the CLD team.

Content can be managed, updated and refined easily, allowing teams to:

• iterate quickly between events

• adapt messaging based on feedback

• maintain consistency without technical overhead

This flexibility ensures CLD can continue evolving its event engagement while keeping experiences aligned with its broader learning strategy.