GSMA. Enabling Confidence Through Instant Access to Trusted Information

The GSM Association (GSMA) is the global trade body representing more than 1,200 mobile operators, organisations and policymakers worldwide. As the standards body for the communications industry, GSMA produces thousands of documents, videos and data resources covering research, specifications and thought leadership.

In a rapidly evolving sector, it is business-critical that members, customers and policymakers can access accurate, up-to-date and compliant information when making decisions — particularly at GSMA’s global conferences, including Mobile World Congress, which attracts up to 180,000 attendees each year.

POPcomms partnered with GSMA to create an interactive touchscreen experience that acts as a central digital information hub, enabling attendees to access the latest business intelligence instantly at events anywhere in the world.

Rather than relying on printed materials or fragmented sources, the experience gives users confidence that they are viewing the most current and authoritative information available, supporting informed discussion and decision-making in high-stakes environments.

The Digital Hub enables GSMA’s audiences — including industry leaders, customers and policymakers — to explore complex information in a way that suits their needs:

For GSMA audiences

• Instant access to key documents, videos and interactive data tools

• Ability to save and email selected documents directly from the experience

• Access to content in multiple languages

• Clear, consistent information across all GSMA events

This self-guided approach supports understanding, trust and credibility, particularly for audiences engaging with complex or technical material.

For GSMA, the interactive experience provides full control over content and consistency at a global scale:

• All interactives are connected to a cloud-based content management system, allowing global teams to update documents centrally

• Content is automatically synchronised across every event and location worldwide

• Multiple versions of the Digital Hub can be created simultaneously, with bespoke branding and content for different programmes and audiences

• Analytics provide insight into what content users are viewing, downloading and engaging with most

• The experience significantly reduces the reliance on printed materials and last-minute content changes

• Interactives operate both online and offline, ensuring access even where connectivity is limited

This ensures GSMA teams can engage audiences with confidence, consistency and compliance, regardless of location.

By making trusted information instantly accessible, the GSMA Digital Hub enables:

• better-informed conversations

• increased trust in the information being shared

• greater confidence for decision-makers operating in a complex regulatory and technical landscape

The result is a scalable, global buyer-enablement experience that supports GSMA’s role as a trusted authority in the communications industry.