A Driving Force Behind Your Safety & Equipment: Powered at Events by POPcomms
Safeware specializes in providing safety and security solutions for critical industries, including law enforcement, fire and rescue, hazmat response, education, municipal services, and government security. Safeware plays a pivotal role in protecting first responders as well as recovery workers during past and future emergency situations.
With over 484 products from a variety of different emergency sectors, Safeware needed a way to showcase such a wide range of solutions effectively within limited booth space at trade shows. They sought a tool that could present their diverse offerings—including contracts and equipment—to potential buyers without relying on extensive physical materials, all while engaging visitors in a professional and impactful way.
Jason Stallings at Safeware has used POPcomms since 2019, for him and his team it was a no brainer to leverage the platform’s ability to consolidate and present their entire product and service catalog digitally.
We caught up with Jason Stallings recently and he kindly shared his thoughts on the value POPcomms brought to Safeware’s trade show efforts:
“As far as the platform goes, I don’t have any issue with it. And the executives that have seen it absolutely love it too.” – Jason Stallings, Marketing Director
During a recent trade show, the platform demonstrated its worth:
“It helped a lot! You only get a set area at these events, and we had people in every corner. With POPcomms, it meant we could show buyers our different contracts and capabilities all in one place. They were able to pass more information along to everybody, quickly.”” – Jason Stallings, Marketing Director
The platform became an integral part of the sales team’s workflow:
“Our sales team didn’t want to walk away from it—it became so useful.” – Jason Stallings, Marketing Director
Why Safeware Recommends POPcomms:
“I really don’t have anything negative to say about the platform. I would highly recommend POPcomms to help drive engagement and sales when on a trade show floor or communicating what your company is capable of doing.” – Jason Stallings, Marketing Director
Ease of use was a standout benefit:
“The ease of use is spectacular. It’s great having content there and ready to talk through with potential buyers and show that we offer more than a single range.” – Jason Stallings, Marketing Director
The platform eliminated the need for printed materials while providing comprehensive access to Safeware’s entire portfolio:
“No matter what theme or specific event, we have our other ranges on hand in our experience without having to bring any physical literature.” – Jason Stallings, Marketing Director
Conclusion
POPcomms has empowered Safeware to elevate its trade show presence and optimize its buyer engagement process. By providing a versatile, easy-to-use platform, Safeware has been able to communicate its extensive capabilities efficiently and professionally, leaving a lasting impression on potential buyers.
