From Boardroom to Breakthrough: How Interactive Touchscreen Experiences Elevate Meetings

Meetings should be dynamic, collaborative, and engaging. Yet, too often, they fall flat – passive presentations, disengaged attendees, and ideas lost in the shuffle.

Interactive displays change that. They transform meetings from one-way broadcasts into immersive, two-way experiences, making participation effortless and engagement second nature. Whether your team is gathered around a conference table or spread across the globe, technology that supports interactive content  ensures everyone is involved, ideas flow freely, and information is presented in a way that sticks.

Here’s how interactive displays can revolutionise the way you meet.

Engaging your team and your salesforce

Engagement might seem like a buzzword, but it’s critical to both internal collaboration and external sales success. Engaged employees are happier, healthier and more productive. In meetings, engagement means being switched on, involved, and actively contributing. For sales teams, it means having the right tools to confidently present, tailor their pitch, and respond dynamically to customer needs. 

Now consider a standard meeting or sales presentation. An agenda or order of business, a manager or chair leading discussions, and above all else, an audience that soon switches off. Whether it’s employees in a strategy session or sales reps delivering a pitch, a lack of engagement leads to missed insights, lost opportunities, and ultimately, underwhelming results.

An interactive display changes the game. It transforms passive meetings and static sales presentations into dynamic, two-way conversations. In team meetings, it allows employees to actively participate, annotate in real-time, and seamlessly integrate multimedia elements – creating an impressive focal point for discussion. 

For sales teams, it provides an intuitive, responsive platform to showcase products, navigate case studies, and adapt to live customer interactions. Instead of being limited by a linear slide deck, reps can tailor their presentations on the fly, diving deeper into areas of interest with interactive demos, 3D models, or customer testimonials.

With interactive displays, employees feel valued and encouraged to contribute, while sales teams gain a competitive edge by making presentations more engaging, informative, and impactful. In fact, buyers spend 52.6% more time engaging with interactive content.

Explaining complex ideas simply

Another key benefit of interactive displays is that they can help you explain complex ideas in a way that seems simple. This is something we’ve explored in our article on cognitive load theory in sales – but the same applies to your team. 

Interactive displays improve your team’s cognitive load by:

1. Reducing intrinsic cognitive load

This means reducing the amount of information you’re delivering. Because the display is interactive, you can navigate to the relevant information without overloading employees.

2. Reducing extraneous cognitive load

Here, we’re talking about making information easier to process. Your interactive display does this in several ways. For example, visual elements are easier for 65% of people to understand and they improve memory retention. 

You can also deconstruct complex products or solutions using interactive models, creating a more layered, digestible approach to the information you’re delivering.

Involving your entire team

As mentioned earlier, hybrid working has become the norm. Meetings are no longer exclusively in-person, and you may have a few remote participants – or even be holding an entirely remote meeting. 

Whatever the case, it’s important that your meeting is equally engaging and informative for everyone involved. Interactive displays are a great option in this respect, as they can be made available on multiple devices.

Most importantly, they’re responsive. Employees can access displays on their laptop, tablet or even mobile devices and enjoy the same great experience.

Now compare this to a standard meeting presentation. It’s usually a slideshow, which simply gets scaled down on a smaller screen. The result? It’s hard to navigate and even harder to read.

An interactive display creates a level playing field to keep everyone on the same page. It ensures maximum engagement, wherever your team is based.

Elevate your meetings with POP

Want to take your meetings to the next level? POP’s interactive presentation software can make it happen. We help businesses craft interactive experiences that immerse their audiences, whether that’s customers, staff, partners or board members. To get started, book a demo or contact our team and discover how POPcomms can bring your vision to life.