Citrix wanted to create a buzz around their enterprise mobility applications. They also needed to unlock demand for their products by signposting how to go about becoming a truly mobile enterprise. So they briefed us and we set to work.
We imagined the model mobile enterprise and situated the fictional employee, Alex, in the heart of it – he’d create a bridge between where clients were now and where Citrix could take them. From there we created an engaging interactive infographic – with avatar Alex taking audiences into a stimulating new world of mobile possibility and unleashed productivity.
The solution is now delivered via multiple channels, including social media. Sales and marketing teams also take Alex along to spread the word with both existing and prospective clients.
