Corin. Turning Orthopaedic Innovation Into Clear, Confident Conversations

Corin is a global leader in orthopaedic innovation, developing advanced technologies that support improved outcomes for hundreds of thousands of patients worldwide.

Operating at the forefront of medical technology, Corin’s challenge was not innovation — but how clearly that innovation could be understood by customers in busy, face-to-face environments such as events, exhibitions and clinical meetings.

Orthopaedic technologies are inherently complex, and purchasing decisions often involve multiple stakeholders with different priorities — from clinicians and procurement teams to partners and distributors.

Corin needed a way to:

• present advanced products clearly and confidently

• support meaningful, informed conversations

• stand out in competitive event environments

• enable customers to explore detail without overwhelming them

POPcomms supports Corin with an interactive sales experience designed to bring complex medical technologies to life in a clear, intuitive way.

At the centre of the experience are interactive 3D models of Corin’s orthopaedic devices, allowing users to:

• rotate and explore products from every angle

• zoom into specific details

• access supporting videos, imagery and technical documentation

This hands-on exploration helps customers better understand product design, application and value — supporting more informed discussion.

The experience is designed for collaborative use, allowing multiple people to engage at the same time — making it well suited to trade shows, exhibitions and marketing suites.

Rather than relying on static materials or linear presentations, Corin’s sales teams can guide conversations dynamically, responding to customer questions and interests as they arise.

Customers can also share relevant documents with themselves directly from the experience, enabling continued consideration after the meeting.

The experience supports Corin’s sales teams wherever conversations take place — from large touchscreen environments at events to laptops in customer meetings.

This flexibility ensures:

• consistent messaging across touchpoints

• productive conversations without reliance on connectivity

• continuity between event engagement and follow-up discussions