Syntegon. Bringing Clarity and Consistency to a Complex Portfolio

Syntegon is a global leader in processing and packaging technology for the pharmaceutical and food industries. Operating from more than 30 locations across 15+ countries, with thousands of employees worldwide, Syntegon supports highly regulated, mission-critical manufacturing environments.

With a broad and technically complex portfolio of machines and solutions, Syntegon faced a familiar challenge: how to communicate clearly and consistently with customers across regions, industries and roles — without losing relevance or accuracy

Syntegon’s sales teams engage with a wide range of stakeholders, from engineers and plant managers to procurement and operations leaders. Each brings different priorities, knowledge levels and decision criteria.

To support confident buying decisions, Syntegon needed a single, centrally managed sales experience that would:

• present a consistent global message

• adapt to different customer roles and industries

• provide instant access to accurate, up-to-date information

• support consultative, value-led conversations

POPcomms supports Syntegon with an interactive sales experience that brings its entire portfolio into one structured, intuitive environment.

Sales teams and customers can explore:

• hundreds of machines and solutions

• specifications, technical documentation and drawings

• videos, imagery and service information

All content is managed centrally, ensuring every conversation — anywhere in the world — is supported by the same accurate, current information.

This gives both sales teams and customers confidence that decisions are being made with the right information, at the right time.

Rather than following fixed presentations, Syntegon’s sales teams can guide conversations dynamically — approaching discussions from different angles depending on customer needs, industry context or job role.

This flexibility supports:

• more relevant, personalised conversations

• faster movement from exploration to decision

• stronger alignment between customer needs and solutions

By enabling customers to explore information at the right level of detail, the experience helps simplify complex buying decisions without oversimplifying the technology.

Marketing and product teams have full control over content and messaging, with updates reflected instantly across all markets and teams.

Every interaction within the experience is captured, providing insight into:

• which machines and solutions attract the most interest

• what content customers engage with most

• emerging trends across regions and industries

This insight helps Syntegon continuously refine its sales approach and content strategy.

The experience is designed to support customer conversations wherever they take place — whether face-to-face, remote, at events or on the road.

Sales teams can confidently access and share information across devices, ensuring conversations remain productive even when connectivity is limited. Customers can receive relevant information instantly, extending engagement beyond the meeting itself.