Interactive storytelling to support customer understanding
POPcomms developed an interactive experience for SCC, a leading UK technology services provider supporting organisations across critical sectors including finance, aviation, manufacturing, government and technology.
Designed to support face-to-face sales conversations as well as use within SCC’s purpose-built Customer Experience Centre, the experience enables SCC to tell a clearer, more engaging story about the sectors it operates in and the solutions it delivers.
The interactive is built around an illustrated city that represents SCC and the breadth of industries it supports. This visual approach helps customers quickly understand SCC’s scale, reach and role across the UK’s national infrastructure.
Customers can explore the city by panning across different sectors and drilling down into relevant content aligned to their interests. Filters allow users to focus on specific industries, while interactive pop-ups reveal additional detail and provide routes to explore further.
SCC – Interactive experience supporting customer understanding
