Engaging Buyers and Simplifying Sales at Event
Safeware specialises in safety and security solutions for critical industries, including law enforcement, fire and rescue, hazmat response, education, municipal services and government security. Its work plays a vital role in protecting first responders and recovery teams during emergency situations.
Communicating the breadth and complexity of Safeware’s portfolio — particularly in fast-paced, face-to-face environments like trade shows — is a significant challenge. Buyers need to quickly understand capabilities, relevance and coverage, often within a limited physical space and time window.
Supporting buyer understanding on the trade show floor
Safeware needed a way to simplify complex sales conversations and help buyers clearly understand the full range of solutions available, without relying on printed materials or fragmented conversations.
POPcomms provided an interactive sales experience that enables Safeware teams to bring their entire portfolio into one accessible, easy-to-navigate environment — supporting more confident, consistent buyer conversations at events.
Enabling exploration, not just presentation
Rather than static brochures or linear presentations, the interactive experience allows buyers to explore Safeware’s solutions based on their interests, contracts or use cases.
This approach supports:
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clearer understanding of Safeware’s full capability
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more relevant, tailored conversations
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better knowledge sharing beyond the stan
Making the most of limited space and time
Trade shows often limit both physical space and attention. By centralising information into a single interactive experience, Safeware can engage multiple buyers simultaneously and share complex information efficiently. Buyers are able to pass information on internally more easily, extending the impact of conversations beyond the event itself.
Embedded into the sales team’s workflow
The interactive experience has become a core part of how Safeware’s sales team operates at events — supporting conversations rather than interrupting them.
Why this matters
For Safeware, the POPcomms sales experience enables:
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clearer communication of complex, safety-critical offerings
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more confident buyer engagement in high-pressure environments
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reduced reliance on printed materials
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more effective use of space, time and attention at events
By simplifying how buyers access and understand information, Safeware is able to focus on what matters most — meaningful conversations that support informed decision-making.
