Using Interactive Experiences to Support Customers and Teams
Roche is the world’s largest biotech company, a global innovator across all major disease areas and the leading supplier of in vitro diagnostics. With an extensive and constantly evolving portfolio of products and solutions, Roche operates in an environment where accuracy, compliance and clarity are critical.
Supporting customers, sales teams and internal stakeholders with fast, reliable access to the right information is essential — particularly when dealing with complex systems and regulated content
Supporting understanding across a complex global portfolio
With thousands of products, documents and compliance assets distributed across multiple systems, accessing the right information quickly had become increasingly challenging for Roche teams and customers alike.
What was needed was a single, intuitive way to explore complex information confidently, without friction or delay — supporting better conversations, faster answers and more informed decision-making
A central interactive hub for instant access
POPcomms worked with Roche to create ServiceBox, an interactive digital directory designed to simplify access to product information for customers, employees and sales teams.
ServiceBox acts as a central point of access, allowing users to quickly search and explore content across multiple global asset and content databases. PDFs, presentations, videos and up-to-date compliance information are surfaced instantly — exactly when they’re needed.
The visually clear, interactive interface helps users navigate complexity with ease, turning what was once a fragmented experience into a single, trusted source of information.
Enabling confidence for customers, sales and internal teams
By making critical information easy to find and simple to explore, ServiceBox supports:
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more confident customer conversations
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faster, more effective sales interactions
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reduced friction for internal teams navigating complex systems
Rather than spending time searching for assets, users can focus on understanding, discussion and decision-making.
Why this matters
In highly regulated, information-heavy environments, access alone isn’t enough — clarity and confidence are what enable progress.
ServiceBox has significantly improved visibility across Roche’s global business, making life easier for employees and sales teams while ensuring customers have access to accurate, compliant information when they need it most.
