Laurus Homes. Enabling Confident Home Buying Through Interactive Experiences

Laurus Homes, part of Trafford Housing Trust and L&Q, is a housing developer with multiple residential sites under development, each offering a range of house types, layouts and availability options.

For home buyers, choosing the right property involves balancing practical requirements with emotional decision-making. For sales teams, supporting those decisions requires fast access to accurate information, clear comparisons and the ability to guide conversations confidently.

Laurus Homes needed a way to help potential buyers explore properties easily when visiting marketing suites — without relying on printed materials or fragmented information.

POPcomms supports Laurus with an interactive sales experience that enables buyers to explore available homes clearly and intuitively, while giving sales teams instant access to up-to-date property information.

When visiting a Laurus marketing suite, buyers can explore all house types within a development, drilling down into specifications, availability and key details that matter most to them.

The experience enables buyers to search and refine available properties using intelligent filters, including:

• number of bedrooms

• price range

• availability dates

• location and house style

Buyers can also explore the surrounding area — including schools, restaurants, transport links and leisure facilities — helping them understand both the home and the wider lifestyle context.

This self-guided exploration supports more confident, informed conversations between buyers and sales teams.

When buyers see a property they’re interested in, they can send themselves brochures and specific property information directly from the touchscreen.

This allows buyers to continue their research after leaving the marketing suite, while ensuring Laurus’ sales teams have visibility into what content has been shared and viewed.

Every interaction within the experience — including properties viewed, filters applied and brochures shared — is automatically captured and logged in Laurus Homes’ CRM.

This provides valuable insight into:

• which house types attract the most interest

• which features buyers engage with most

• demand patterns across developments

These insights help Laurus refine sales strategies, marketing activity and future development planning.

All property information is managed centrally, ensuring availability, pricing and content can be updated instantly across every development and marketing suite.

This ensures buyers and sales teams are always working from the same, most up-to-date information — reducing friction, eliminating errors and improving trust.