Opening Business Opportunities Through Interactivity
IHG, a UK-based hotel group with a global portfolio of nearly 6,000 hotels, works with franchise partners who regularly evaluate new business and investment opportunities.
A core part of this engagement takes place at European investor roadshows, where potential and existing franchisees need to quickly understand opportunities, compare options, and assess relevance to their own investment goals.
Supporting buyer understanding at scale
POPcomms worked with IHG to create interactive touchscreen experiences for use across its European investor roadshows, helping franchisees access and explore investment opportunities with clarity and confidence.
Rather than relying on static presentations or printed materials, the interactive experience enables self-guided exploration, allowing investors to engage with information in a way that suits their interests and level of familiarity.
Exploring opportunities through interaction
Franchisees can intuitively browse available opportunities via wall-mounted touchscreens positioned throughout the venue, or access the experience directly on their own mobile devices.
Using an interactive map or filtering by hotel brand, users can:
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explore current and future investment opportunities
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browse high-resolution image galleries
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watch supporting video content
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access key information relevant to each opportunity
This approach helps investors move from initial awareness to informed consideration more quickly.
Enabling confidence in investment conversations
By making opportunity information easily accessible and consistent across venues and devices, IHG can ensure franchise partners have the information they need to engage in more informed, productive conversations – both during events and beyond.
The interactive experience supports IHG’s wider goal of enabling franchisees to make confident, well-informed decisions about future investments.
