GSK. Enabling Understanding and Confidence Through Interactive Event Experiences

GSK is a global healthcare company researching, developing and manufacturing innovative pharmaceuticals, vaccines and consumer healthcare products. Operating in highly regulated environments, GSK places strong emphasis on education, accuracy and trust when engaging both healthcare professionals and the public.

POPcomms supports GSK with interactive digital experiences designed to make complex health information easier to understand — particularly in face-to-face, event-led environments.

To help educate healthcare professionals and the public about the risks of Rotavirus and the benefits of vaccination, POPcomms enabled an interactive experience structured around a day-in-the-life narrative.

The experience guides audiences through a family’s real-world experience of the virus, helping convey impact and relevance through context rather than clinical explanation alone. Video content featuring parents and medical experts provides reassurance and insight, supporting clearer understanding and more informed discussion.

The experience is accessible across devices, allowing content to be explored both at events and beyond.

GSK attends numerous roadshows and events globally, where visitors and healthcare professionals need fast, reliable access to information about vaccination programmes.

Using interactive touchscreen experiences, GSK enables attendees to explore its global vaccination initiatives in a clear, structured way — supporting self-guided learning and more productive, focused conversations.

This approach ensures information is presented consistently and accurately across locations, while allowing users to engage with topics most relevant to them.

For ViiV Healthcare, the specialist HIV company majority owned by GSK, POPcomms supports interactive experiences designed to engage healthcare professionals at conferences and events.

A multi-touch quiz format combines general knowledge with HIV-related content, using interactive mechanics such as timers, scoreboards and prompts to encourage participation and sustain engagement throughout busy event days.

Alongside this, video interviews with global experts allow HCPs to engage with trusted perspectives in a concise, accessible format.

Across GSK and ViiV experiences, embedded QR codes allow healthcare professionals to access deeper content on their own devices after events — extending engagement beyond the physical environment.

This supports:

• quick, high-value interaction during events

• continued exploration and learning post-event

• more confident, informed follow-up conversations