CLD Inc: Turning Complexity into Buyer Understanding

Custom Learning Designs (CLD, Inc.) is a global leader in personalized educational solutions, supporting commercial sales teams, medical teams (MSLs), patients and physicians. Organizations worldwide rely on CLD to design tailored learning programs that build skills, improve performance and drive meaningful outcomes.

Communicating the value of these programs, particularly in high-pressure, face-to-face environments such as trade shows, requires clarity, reliability and engagement.

CLD’s programs are inherently sophisticated, often combining educational design, behavioral science and technology. While powerful, this complexity made it challenging to communicate value clearly and confidently during live demonstrations.

This challenge was amplified at trade shows, where unreliable event technology and fragile demos risked undermining first impressions and disrupting conversations.

CLD needed a way to:

• explain complex programs clearly and confidently

• engage visitors in a memorable, hands-on way

• ensure flawless performance in live environments

• support meaningful, value-led conversations

POPcomms supports CLD with an interactive touchscreen experience designed to bring complex learning concepts to life in a clear, engaging and dependable way.

At the heart of the experience is Lift & Learn: visitors pick up an object and its story appears on screen, so they explore CLD’s programs through guided interaction rather than static explanation.

This approach helps buyers:

• understand concepts through exploration

• engage with content intuitively

• see how CLD’s solutions work in practice

Behind the scenes, content is organized with tags in a media library, so CLD can update it and tailor it for each audience and event.

Rather than acting as a standalone attraction, the experience serves as a conversation anchor, supporting structured, meaningful discussions between the CLD team and visitors.

At events the interactive experience attracts increased attention to the stand, encouraging longer engagement and helping visitors grasp CLD’s value more quickly and clearly.

As CLD noted, the experience helps them move beyond generic, template-driven event interactions and deliver something distinctive and memorable.

Beyond external engagement, the experience also makes life easier for the CLD team.

Content can be managed, updated and refined easily, allowing teams to:

• iterate quickly between events

• adapt messaging based on feedback

• maintain consistency without technical overhead

This flexibility ensures CLD can continue evolving its event engagement while keeping experiences aligned with its broader learning strategy.