Arm. Making Advanced Computing Easier to Understand

Arm is a global leader in processor technology, with designs at the heart of billions of devices worldwide — from smartphones and consumer electronics to infrastructure powering the Internet of Things.

Operating at the cutting edge of computing, Arm’s challenge was not innovation, but how to introduce complex technologies in a way that was accessible, engaging and meaningful to a wide range of audiences — particularly in event and exhibition environments.

For many buyers, partners and developers, the potential applications of advanced processor technology are not always immediately clear.

Arm needed a way to help audiences:

• grasp complex concepts quickly

• understand real-world applications

• explore possibilities without deep technical knowledge

Crucially, these interactions needed to work as entry points — sparking curiosity, understanding and informed follow-up conversations rather than overwhelming detail.

POPcomms supports Arm with interactive experiences designed to make complex systems easier to understand through guided exploration.

Rather than presenting abstract technical information, the experiences allow users to explore scenarios that reflect real-world challenges — helping them see how Arm technology applies in different contexts.

In one experience, users explore how different connected devices are configured for specific use cases. By making choices and seeing outcomes, audiences gain a clearer understanding of the considerations involved in developing connected solutions — without needing prior technical expertise.

This interactive approach turns complexity into clarity, supporting learning that feels intuitive rather than instructional.

Another experience focuses on asset tracking across a simulated rail network, visualising how data flows from connected devices in real time.

By interacting with the environment and observing how changes affect outcomes, users are able to:

• understand how IoT data is generated and used

• see the role of processor technology in context

• connect technical capability to practical application

These experiences help bridge the gap between concept and reality — making advanced technology easier to understand and discuss.

Beyond audience learning, the interactive experiences also provide Arm with insight into how users engage with content.

Understanding where audiences spend time or encounter difficulty helps inform future education, support and communication strategies — ensuring Arm can continue to focus on the areas that matter most to its audiences.