Custom Learning Designs (CLD, Inc.) is a global leader in crafting personalized educational solutions. Their work empowers commercial sales teams, medical teams (MSLs), patients, and physicians. Organizations around the world trust CLD’s tailored learning programs to enhance skills, boost performance, and drive success.
The Challenge:
CLD faced a significant challenge: showcasing their complex products and programs in a way that was both clear and engaging. This issue became even more pressing during high-stakes trade shows, where their existing event technology often failed at the worst possible moments. Glitchy demos undermined their efforts, leaving a less-than-stellar first impression.
Determined to solve this problem, CLD planned an ambitious booth redesign. They needed a cutting-edge solution that could seamlessly integrate with their new setup and guarantee a flawless user experience.
The Solution:
After an extensive search, CLD found their answer in POPcomms. Known for its advanced technology and exceptional support, POPcomms offered a fully interactive touchscreen experience with innovative “Lift & Learn” RFID engagement technology. This state-of-the-art solution featured a tagged and organized media library on the back end, making it simple for CLD to manage and present new content.
POPcomms’ system allowed CLD to effortlessly customize their content, ensuring that their trade show presentations were not only visually stunning but also technically sound. The transition to POPcomms was smooth, with outstanding support every step of the way, allowing CLD to hit the ground running at their next major event.
The Outcome:
The results were transformative. At recent trade shows, including LTEN 2024 in Kissimmee, Florida, CLD stole the spotlight with their interactive “Lift The Virus Demo: Intro To RFID And Wireless Sensors In Workshops.” Powered by POPcomms’ cutting-edge RFID technology, the demo drew in more visitors to their stand, engaging customers and leaving a lasting impression. This experience didn’t just set CLD apart from their competitors—it also reinforced their value to attendees.
“If you want a unique and impactful presence at trade shows, avoid the cookie-cutter templates. POPcomms empowers you to create something distinct and memorable.” – Mark Currier, Director of Marketing and New Business, CLD Inc.
Internally, POPcomms’ solution made life easier for the CLD team. Managing and updating content became a breeze, thanks to the intuitive interface and robust tagging system. This allowed for quick iterations, ensuring continuous improvement and adaptability in a fast-paced industry.
By choosing POPcomms, CLD not only enhanced their trade show experiences but also strengthened their internal processes, setting themselves up for lasting success. This partnership has empowered CLD to keep pushing the boundaries of customer engagement and educational excellence.
“If you’re looking for an interactive tool that allows you to impress your customers and customize content on your own, while always having someone there to support and enhance your ideas, then POPcomms is for you.” – Mark Currier, Director of Marketing & New Business, CLD Inc.
